An effective media asset management strategy is a vital part of any content creator’s workflow.
In today’s 4K, multi-platform world, programme making means higher video resolutions, bigger files – and more content. And that means looking after all those assets through a project’s lifecycle can be a challenge for large and smaller production companies alike.
In a rountable session hosted at London’s Hospital Club, Televisual Content Director Jake Bickerton invited a group of highly experienced broadcast and corporate filmmakers to discuss their production workflows. Sponsored by Sony, the lively session pinpointed the issues – and solutions – associated with managing the wide range of assets created on a typical shoot.