Next-Generation Technologies

The future is already here

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How can we help?

An array of technical innovations is transforming live production. Don’t get overwhelmed. We can help you succeed with game changing advances in cloud-based production, picture quality, super slow motion, and infrastructure.

To elevate live production, go to the cloud

The right cloud, Software as a Service and Platform as a Service solutions can make a huge difference in live broadcasting. Let Sony be your guide. Our Intelligent Media Services empower you to slash infrastructure costs. Accelerate production. Automate workflows. And get a better night’s sleep.

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How do I transition from HD to 4K Ultra HD?

4K Ultra HD is a reality in streaming services, cable television, satellite television and over-the-air broadcasting. Sony can help you transition to live 4K while retaining your HD origination, your familiar control interfaces and familiar working style. And we can help you achieve spectacular picture quality with award-winning 4K cameras, award-winning 4K monitors, plus 4K production switchers and servers.

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Do you want simultaneous HDR and SDR?

High Dynamic Range (HDR) makes a powerful difference for your audiences. And our live production techniques make HDR easy for you. We streamline your planning and execution, making it easy to originate simultaneous HDR and Standard Dynamic Range. So you can delight early adopters without leaving the rest behind.

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Want to make super slow motion even more revealing?

Make your replays of scores, saves and blocked shots more detailed than ever. Achieve a new clarity. Our cameras, camera control units and replay servers support Full HD at up to 16x slow motion and 4K capture with HD cutout and zoom. And you retain the same remote control panels, operating features and on-air look that sports broadcasters already appreciate.

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Want to transcend the limits of SDI with IP Live?

Would you like to cut your equipment costs? Or generate more revenue by covering more events? Or cut travel costs for your OB trucks and crew? IP Live is transforming the economics of live broadcasting as it replaces SDI interconnects. For example, you can broadcast a game where only the camera crew and talent need go on-location, and everyone else stays back in the studio. That’s a breakthrough.

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