Sony displays bring visual impact to NET Padel Store
Milan-based sports retailer has created compelling in-store experience with the help of bright, high-contrast BRAVIA 4K Professional Displays.
How we helped
The Challenge
- Retailer needed high-performance display solution to enhance in-store experience
- Bright ambient lighting risked on-screen reflections and glare
The Solution
- BRAVIA EZ20L Series 65-inch 4K Professional Displays
- BRAVIA BZ40L Series 65-inch 4K Professional Displays
The Outcome
- Vibrant, high-impact visuals to attract store visitors
- High-contrast images without screen reflections, even under strong lighting conditions
In Sony we found the ideal products for our store, where we needed high-performance solutions to attract padel enthusiasts
Davide Petrone, co-owner, NET Padel Store
Exciting new retail experience for padel players
Opened in September 2024 in the Sesto San Giovanni area of Milan, NET Padel Store specialises in providing equipment for the increasingly popular sport of padel. Offering a unique experience for padel players and fans, the space also offers facilities for measuring racket weight, balancing and maintenance.
NET Padel Store wanted to make the most of the large retail display space, maximising the appeal of products on sale with the addition of digital screens to maximise the stylish store’s appeal to customers and store visitors.
Retail digital solutions integrator M-Cube was selected to deliver an AV solution in keeping with the unique appeal of NET Padel Store while reflecting its innovative design concept. “The uniqueness of NET Padel Store meant we had to deliver a compelling customer experience while dealing with the challenges posed by the space” comments M-Cube Digital Signage Sales Manager Domenic Tagarelli. “These included outdoor light reflecting directly on the front of the store, especially in bright sunshine conditions.”
Superior images, less screen reflection
The exceptional image quality and performance of BRAVIA 4K Professional Displays made them a natural choice for NET Padel Store. Sony’s unique Deep Black Non-Glare coating technology reduces on-screen glare and reflections, assuring richly coloured, high-contrast images even under bright lighting conditions.
NET Padel Store also required a solution with optimised energy efficiency, durability and use of resources to meet its long-term sustainability goals. BRAVIA’s low power consumption and 5-year warranty were thus an important consideration in the retailer’s choice of professional display products.
A match for sports store’s cutting-edge design
A total of seven wall-mounted BRAVIA 65-inch EZ20L and BZ40L 4K Professional Displays offer an ideal match for the retail space’s contemporary design and aesthetics. BRAVIA’s elegantly minimalist styling perfectly complements the modern, sporty feel of the store’s product display areas. The screens’ high brightness and superior 4K image quality with rich colours and exceptional contrast help to deliver an even more compelling experience for store visitors.
NET Padel Store co-owner Davide Petrone comments: “In Sony we found the ideal display products for our store, where we needed high-performance solutions to attract padel enthusiasts”.
