Although its capacity limitations can’t stand up to IP (and will compare increasingly poorly, as IP network capabilities continue to multiply year-on-year), broadcasters value SDI for the inherent interoperability it provides. As Thomas Edwards at Fox put it: “The nice thing about SDI is that you can plug one vendor’s SDI output into another vendor’s SDI input, and everything works.” It’s our job to demonstrate that customers aren’t facing an ‘either/or’ decision to sacrifice the shared standards of SDI for the technological benefits of IP. They can have both.
Over the past five years we’ve been working with our customers, partners and competitors to ensure we collectively make good on the market need for open standards and interoperability. We’ve participated in a joint taskforce with the EBU, SMPTE and VSF to explore how best to reach a truly-fit for purpose solution, rather than merely relying on existing contribution standards. We’ve also led the Network Media Interface Alliance – which today includes 42 vendors across the live production space – to build a common approach into our respective products and technologies.
As manufacturers, however, we should be under no illusion: the onus is firmly on us to prove that we’ve collectively delivered a complete, robust, and – above-all else – truly open solution. Only then will broadcasters confidently place IP at the heart of their live production workflows.
Strategic Marketing Manager, Live Production
Our resulting solution – the Networked Media Interface – is being used by TV Globo, CNN Adria and the Poznan Supercomputing and Networking Centre to enjoy the benefits of IP while ensuring full compatibility with their legacy investments. We believe this approach carries three particular strengths:
If the industry merely makes interoperability a shared goal or distant ideal, broadcasters will resolutely postpone their adoption of IP, fearing fractured workflows and vendor ‘lock-in’. By delivering the Networked Media Interface alongside our IP Live Alliance partners we’re pleased to provide customers with a genuinely open, robust and ready platform for embracing the transformational benefits of IP Live.
Interested in finding out more about the Networked Media Interface and our approach to interoperability? Visit our solutions page for more information.