The combination of BRAVIA Professional Displays with TDM software for digital signage has proved optimal for our company.
Internal Communications Manager, Hemofarm A.D.
Part of the STADA Group, Hemofarm A.D. is a leader in the Serbian pharmaceutical market with business operations across three continents. A major exporter of medicinal products, Hemofarm manufactures over four billion tablets and capsules annually and employs over 2,500 staff worldwide.
To keep employees and visitors informed at several of its premises in Vršac, Hemofarm has installed 28 BRAVIA 4K Professional Displays in a range of screen sizes from 46” to 65”. Located at strategic locations including corridors, canteens and building entrances, the slim, attractive displays serve as a valuable channel for Hemofarm’s internal communications – replacing traditional notice boards and providing timely information for employees and site visitors who do not use corporate email accounts.
Hemofarm’s Corporate Communications and Corporate Affairs department creates attractive multimedia content for the networked BRAVIA displays using Sony’s TDM digital signage software. Intuitive and easy to use, the software lets staff combine text, graphics and video footage to update the screens with fresh information. New content can be published to the screens virtually instantly, helping comms teams ensure that internal communications are always up to date.
Promotional video footage about Hemofarm and its products features on the screens alongside corporate announcements, information and safety messages for staff. Sports news and weather forecasts can also be displayed, while local traffic information is currently in development.
Hemofarm also benefits from PrimeSupport, Sony’s enhanced warranty service that’s included as standard with every BRAVIA Professional Display. In addition to telephone support in the event of a technical issue, Advanced Exchange gives Hemofarm extra peace of mind that a faulty display can be quickly replaced by a replacement unit at no additional cost.
“The combination of BRAVIA Professional Displays with TDM software for digital signage has proved optimal for our company” notes Dalibor Radić, Internal Communications Manager, Hemofarm A.D.
“We considered the displays’ quality and functionality in relation to price, and their 4K resolution was an additional advantage for us. Sony was the only vendor offering us monitors with a complete digital signage system – and the training they arranged for us illustrates what a good customer experience should be like.”