Hemofarm transforms employee communications with BRAVIA Displays
November 15, 2021
How we helped
The Challenge
- Pharmaceutical leader needed to convey engaging, timely information to employees and visitors
- Required integrated communication solution for office & plant-based workers
The Solution
- 28 BRAVIA 4K Professional Displays located in public areas to maximise employee engagement
- Digital signage created by internal comms team with easy-to-use TDM software
The Outcome
- Staff and visitors enjoy dynamic, visually engaging news and alerts
- Quick, easy publication of new multimedia content ensures that information is always up to date
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The combination of BRAVIA Professional Displays with TDM software for digital signage has proved optimal for our company.
Dalibor Radić,
Internal Communications Manager, Hemofarm A.D.
Serbian pharmaceutical market leader exports to the world
Part of the STADA Group, Hemofarm A.D. is a leader in the Serbian pharmaceutical market with business operations across three continents. A major exporter of medicinal products, Hemofarm manufactures over four billion tablets and capsules annually and employs over 2,500 staff worldwide.
Keeping all staff informed, all the time
To keep employees and visitors informed at several of its premises in Vršac, Hemofarm has installed 28 BRAVIA 4K Professional Displays in a range of screen sizes from 46” to 65”. Located at strategic locations including corridors, canteens and building entrances, the slim, attractive displays serve as a valuable channel for Hemofarm’s internal communications – replacing traditional notice boards and providing timely information for employees and site visitors who do not use corporate email accounts.
Attractive signage made simple
Hemofarm’s Corporate Communications and Corporate Affairs department creates attractive multimedia content for the networked BRAVIA displays using Sony’s TDM digital signage software. Intuitive and easy to use, the software lets staff combine text, graphics and video footage to update the screens with fresh information. New content can be published to the screens virtually instantly, helping comms teams ensure that internal communications are always up to date.
Promotional video footage about Hemofarm and its products features on the screens alongside corporate announcements, information and safety messages for staff. Sports news and weather forecasts can also be displayed, while local traffic information is currently in development.
More peace of mind with fewer interruptions
Hemofarm also benefits from PrimeSupport, Sony’s enhanced warranty service that’s included as standard with every BRAVIA Professional Display. In addition to telephone support in the event of a technical issue, Advanced Exchange gives Hemofarm extra peace of mind that a faulty display can be quickly replaced by a replacement unit at no additional cost.
Professional quality, exceptional service
“The combination of BRAVIA Professional Displays with TDM software for digital signage has proved optimal for our company” notes Dalibor Radić, Internal Communications Manager, Hemofarm A.D.
“We considered the displays’ quality and functionality in relation to price, and their 4K resolution was an additional advantage for us. Sony was the only vendor offering us monitors with a complete digital signage system – and the training they arranged for us illustrates what a good customer experience should be like.”
