Transformation begins with total clarity on business objectives, people, costs, problems, and pitfalls. Then processes, workflows and systems are built and refined to meet specific needs. Sony’s IP Live solutions make agile business possible, provided they are specifically fitted to the company. Sony’s world-class production devices and Nevion’s network architecture expertise are strengthened with business-first consultancy that delivers this fit.
IP technology is transformative but it isn’t enough on its own: introducing IP Live solutions for their own sake can be more expensive than SDI by approximately 26%
Powerful new competitors have entered the market. IT heavyweights are now media giants, and rightsholders can sell media rights at a premium. Competitive businesses are looking to IP technology as the foundation for greater efficiency, to help them survive and thrive. But countless business models exist—from state-funded broadcasters to independent rental businesses, local production companies and global media owners. IP can only deliver on its promise when it’s deployed to address specific business challenges.
Viacom CBS wanted to explore COVID-safe event productions and build new ways of working. Now, our cloud switcher means video, audio and graphics can be controlled via remote interfaces. And because the service runs on pay-as-you-go pricing, Viacom CBS has even clear, more controlled costs. Less physical equipment on site means less time setting set up, lower project costs, and fewer staff on-site—helping to keep the team safe during the pandemic and beyond.
While on-site teams can be more agile, so can entire businesses. Remote operators and producers are able to work on more projects, across more locations, in one day. OB teams can deploy faster and more easily, in more places. And you can share workflows and resources across projects, avoiding complex, dedicated set-ups for each production and saving money and set-up time.
IP is part of a complete transformation in how a company operates. But every business’s specific needs require a bespoke blend of hardware and virtualised solutions. Hardware can bring unmatched power, capacity and resilience. Cloud technologies provide flexibility, scalability and opportunity for file-based and non-real time workflows. We help companies find the perfect balance between these—for right now and for what they want to achieve in the future.