Our integrated media asset management and workflow orchestration solution is helping Italian multi platform news agency with the digital transformation of its operations.
Formed in 1963, news and content agency ADN Kronos employs around 100 journalists who produce 2,000 news items daily. As a large multiplatform content provider, the Rome-based bureau has faced several challenges in creating, managing and distributing content to its large client base of other agencies and broadcasters.
The MAM (Media Asset Management) solution formerly used by ADN Kronos was limited to Standard Definition formats, making it impossible for the agency to produce and deliver content to clients in HD and 4K resolution. Footage captured by camcorders in the field had to be physically uploaded via memory card into the system at ADN Kronos’ headquarters. This frequently delayed editorial teams in starting work on a bulletin while waiting for a journalist to return to base.
The previous system’s unintuitive interface also made searching and locating assets slow and laborious, restricting the ability of staff to work on stories quickly. What’s more, the inability to track workflows made it hard to manage each project’s progress through to successful delivery. Other challenges included security concerns around working on projects with external collaborators, and a lack of system redundancy that increased the risk of losing precious content with no backup.
As part of its drive towards digital transformation, ADN Kronos engaged Sony to provide a complete media asset management and workflow orchestration solution, allowing journalists to collaborate more effectively on the creation and distribution of new stories.
Central to the solution is NavigatorX, Sony’s MAM and Workflow Orchestrator that streamlines the cataloguing and management of all media assets. Capable of being deployed on premises or in the cloud, NavigatorX automates workflows to simplify distribution of content to clients in multiple formats.
Complementing NavigatorX, Sony’s Ci Media Cloud platform makes content production more collaborative, creative and efficient. Offered via a simple subscription based on storage and traffic levels, it simplifies secure media transfer, frame-accurate preview and easy-to-use collaborative tools for reviewing and approving stories.
The new solution by Sony allows ADN Kronos journalists to upload content securely from anywhere in the world, rather than travelling back to base to transfer media files. Giving teams instant access to content, this offers significant time savings in getting breaking news stories to air.