Sony launches new native 4K Home Cinema projectors, featuring advanced processing and HDR enhancement

BASINGSTOKE, UK, 8^th September 2020:  Sony has today announced three new native 4K (4096 x 2160) home cinema projectors with SXRD panel for the consumer and custom installation (CI) channels. The VPL-VW590ES, VPL-VW790ES and the flagship model VPL-GTZ380, offering innovative processing, impressive brightness and best-in-class viewing experiences.

“Sony has led the 4K home cinema projector market with our native 4K SXRD projectors for nearly a decade, and we’re thrilled to announce a new range of powerhouse models for our customers and CI dealers,” said Christopher Mullins, Home Cinema Product Manager for Sony Professional Solutions Europe. “Offering a big screen, immersive viewing experience that delivers the creator’s true intent is a core goal when developing our new projectors, and these new models are no exception.”

VPL-VW590ES & VPL-VW790ES Key Features

The new lamp VPL-VW590ES model and laser VPL-VW790ES model will replace the VPL-VW570ES and VPL-VW760ES respectively. The two models offer an incredibly clear HDR experience by implementing new picture processor “X1™ for projector,” based on technology used for Sony’s best-in-class TVs. These projectors – both offered at competitive price points – will add to Sony’s range of reliable and high-quality offerings.

• Dynamic HDR Enhancer: Due to the processing power of the newly installed X1™ for projector, more detailed analysis is performed and HDR enhancement power has become stronger compared to the previous models. This new HDR feature analyses each scene to deliver the best contrast performance when viewing HDR content, making the bright scenes brighter and the dark scenes darker. The dynamic range of contrast and brightness is further expanded by linking with the laser and iris.

• Digital Focus Optimizer: This new technology improves focus level by compensating optical degradation of the lens to offer corner-to-corner clarity.

• Sony’s Unique Super Resolution “Reality Creation” Technology: X1™ for projector analyses each scene to enrich 4K content and real-world detail and texture. Even content filmed in 2K or Full HD is upscaled close to 4K. Resolution of each subject is then optimized to reproduce real-world textures.

VPL-GTZ380 Key Features

Sony’s flagship 4K SXRD laser projector VPL-GTZ380 is available to deliver “an impressive” visual experience even in a home theatre room and living room, as well as corporate, entertainment and simulation usage. This projector delivers overwhelming image expression and HDR performance with its high contrast, brightness and wide colour gamut in a compact body size (51kg), vastly elevating customers’ favourite movies, TV shows and games. The model also features “X1 Ultimate for projector,” to enable enhanced picture quality.

This ground-breaking projector incorporates a newly-developed 0.74” native 4K SXRD panel with improved light stability and a new laser light source using a red laser diode in addition to the two different-wavelength blue laser diodes. This enables the model to achieve an impressive 10,000 lumens and a wide colour gamut of 100% DCI-P3 without any loss of brightness. With low acoustic noise and compact chassis, this industry-leading projector offers flexible installation possibilities.

Pricing and Availability

The VPL-VW590ES model is available to order today in both black and white colour. For product details, please visit: https://pro.sony/en_GB/products/4k-home-cinema-projectors/vpl-vw590es

The VPL-VW790ES model is available to order today. For product details, please visit: https://pro.sony/en_GB/products/laser-projectors/vpl-vw790es

The VPL-GTZ380 model will be available this winter. For product details, please visit https://pro.sony/en_GB/products/laser-projectors/vpl-gtz380