We drastically needed to improve our old signage solution. We approached Sony with a bold request: to make the process easier – both in stores and for the AV team at our headquarters
Head of Marketing, Suzuki France
Suzuki has enlisted the help of Sony to help modernise its visual communications at over 100 motorcycle stores across France.
The international vehicle manufacturer faced the challenge of updating its inflexible, unintuitive digital signage infrastructure. “We drastically needed to improve our old signage solution” notes Julien Garcia, Head of Marketing at Suzuki France. “It was made up of basic flat panel screens, with content being manually updated using USB sticks. While functional, the outdated sticks didn’t allow for instant communication, and in some cases were easily stolen.”
“We approached Sony with a bold request” states Julien: “to make the process easier – both in stores and for the AV team at our headquarters”.
The challenge facing Suzuki was a common one. Having outgrown their existing infrastructure, they needed an intuitive AV solution that could scale with their business, enabling simplified collaborative working while optimising operational process.
In particular, Suzuki needed to clearly communicate rapidly-changing offers to store visitors – a requirement the previous manually-updated system just couldn’t keep up with. The manufacturer’s checklist for an improved signage solution also featured:
Already installed in 106 of Suzuki’s motorcycle stores across France – with deployment in all 180 stores expected soon – the solution features a BRAVIA 4K Professional Display together with Sony’s easy-to-use Digital Signage for TEOS solution.
Each slim, stylish BRAVIA display shows customers information on products and promotions, offering stunning images bursting with 4K detail, high contrast and rich, vivid colours. Instant updates are easy with Digital Signage for TEOS that simplifies the creation, distribution and management of new content to multiple networked BRAVIA displays across the country.
Suzuki discovered that Sony was able to offer a cost-effective one-stop solution to meet all of its AV requirements, without needing to use multiple vendors. Sony’s TEOS solution stood out from the competition due to its cloud compatibility and value for money, with no need for costly set-top box player hardware in each store. Additionally, the provision of displays and supporting software from a single vendor reduced the risk of potentially costly incompatibility issues.
Feedback from HQ and the stores has been excellent, with no reported delays or operational issues. The team has been so impressed that they’ve already made the solution mandatory for all Suzuki motorcycle stores across France.
“The entire installation process was very easy: the only requirement for each store was to connect their BRAVIA Professional Display to the internet through a wired or wi-fi connection” comments Julien Garcia. “Back in HQ, our designers love the TEOS solution as they can connect quickly and easily through the web access using an ID and password. Then they can create, schedule and share content to stores with a user-friendly interface.”