Asia Pacific, 7 October 2019 – Sony India today announces that Real impact, India’s leading broadcast equipment rental and production company, has invested in Sony equipment for India’s first 4K HDR multicamera studio system, in order to enhance 4K broadcast production in India.
As part of this 4K project, Real Impact has purchased 15 sets of Sony’s HDC-4300 camera system, XVS-7000 Switcher, PWS-4500 4K server and BVM-X300 monitor for all its upcoming 4K HDR/SDR production in India. This purchase will be a game changer for the broadcast media and entertainment industry, where Real Impact has taken a leap in producing 4K live production content in India, like none other and never before in the industry.
Real Impact is India’s leading broadcast equipment rental and production company, specializing in coverage of live sports, entertainment, reality shows, and events; with an unmatched professional experience of more than 20 years.
“Sony India is excited about the collaboration with Real Impact, a renowned name in the broadcast space. Innovation is ingrained in our DNA and we want to ensure we deliver the very best product & technology to our customers. This partnership will not just help transform the kind of content viewed but will also prove to be a pivotal moment in the consumption and production of live 4K content. We look forward to a mutually fruitful relationship with Real Impact for many more years to come”, said Shinya Koshie, Head -Professional Solutions Group, Sony India.
“We believe in innovation and constant upgradation, both in technology and product development. We constantly strive to collaborate with companies who are doing exceptionally well in bringing out ground breaking products and technological advancements. Switching to HD in 2009 has benefitted us for the past one decade and we are confident that dwelling into 4K will take us a notch higher. With significant shift of technology from high definition content to 4K, this movement is quintessential. We feel it is the right time to seize the opportunity by being the early movers and investing in 4K which is ready to revolutionize the industry. Sony equipment are acceptable by all our clients across India. With our past experience with Sony and its equipment, we have a high degree of confidence in the brand and their pan India support” said Rajiv Sabharwal, Director, Real Impact.