Asia Pacific, 13 September 2019 – Sony unveils its latest line-up of new products, solutions and services at IBC stand A10/Hall 13. These include: updated IP Live solutions, two IP extension adapters HDCE-TX30/HDCE-RX30, a flagship FX9 E-mount interchangeable lens camcorder with newly developed Full-Frame sensor for documentary shooting, an E-mount Cinema lens FE C 16-35mm T3.1 G, as well as the PXW-Z750, an XDCAM Shoulder Camcorder with 4K 2/3-type 3-chip CMOS sensor system with global shutter, and additional models to the DWX series Digital wireless microphone system.
Visitors to the Sony stand will be stunned by a 6K x 3K Crystal LED display system, showcasing breath-taking imagery with exceptional picture quality.
A key highlight will also be the newly-established Intelligent Media Services suite of services and micro-services. These support media companies in transforming traditional supply chains, unlocking more value from content for deeper audience engagement and helping them evolve into more agile organisations.
Pushing boundaries with IP
By working with broadcasters from across the world Sony has developed advanced IP Live Production solutions and has delivered more than 60 IP live studios and OB trucks to customers including Euro Media Group, DPG Media, NEP Australia and SIC Portugal. The updated IP Live line-up continues to drive efficiencies and increase ROI for customers by optimising resource sharing and creating remote production environments.
Earlier this year, Sony and Nevion AS, a leading provider of virtualised media production solutions, entered into a strategic partnership. Together, Nevion and Sony aim to provide customers with the expertise and the products (both equipment and systems) needed to create tailored solutions for efficient and modern forward-looking live production operations. At IBC, together with United Broadcast, a subsidiary of Euro Media Group (EMG), and CenturyLink, Sony hosts an end-to-end IP Live total solution demo, connecting the Sony booth (A10 / Hall 13) with the Nevion booth (B79 / Hall 1) and an IP remote production studio in Hilversum. The demonstration will highlight the enormous potential that IP-powered remote productions and resource sharing can have for media organisations.
Sony has expanded its live production solutions line-up to include:
Offering greater creative freedom to content creators
Sony is introducing a number of new products and solutions aimed at content creators, including:
To further expand the operability in sound recording application, Sony collaborates with Sound Devices and AATON Digital respectively, leading companies in audio technology for mutual support of applicable products. The firmware update of DWR-S03D receiver and their mixer-recorders enables the direct audio transmission between both devices, direct monitoring and control as well as scan and setting frequencies of Sony’s wireless microphone system from their mixer-recorder. The new firmware will be available in April 2020 free of charge.
The digital motion picture camera, VENICE, with its recently announced customer-driven version 5.0 firmware and version 4.0, which is now available in the market, will also be on display at IBC.
Getting ready for the future of news production
For those specialising in news productions, Sony is introducing the following new solution:
Artificial-Intelligence-based video analytics solution
“At Sony, everything we do is driven by our customers and our desire to help them realise their creative vision in the most efficient and streamlined way. Our aim is to provide them with real return on investment and help them make the most of their ideas through our products, services and solutions,” explained Takuma Wada, Head of Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “IBC is a great opportunity for us to engage further with the wider industry, receive feedback from our customers and discuss what challenges lie ahead for us all. As always, we have a strong line-up of advanced next-generation products, solutions and services being showcased on our stand and we’re looking forward to welcoming IBC 2019 visitors to our stand.”
Sony will be exhibiting at stand A10, Hall 13 at RAI Amsterdam from 13th – 17th September. The Sony press conference is scheduled for 9.30am CEST on Friday 13th September 2019 at the stand and will be streamed live.
For more information visit www.pro.sony/ibc.
 6K oversampling, not capable of 6K recording
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