Newlite Culture Builds Wuyou Media’s Live Streaming Studio with Sony Cameras

As live streaming continues to grow in popularity, a robust technology solution is essential for success. Newlite Culture took on the task of building Wuyou Media’s live streaming studio, choosing Sony’s professional cameras and microphones as their go-to equipment for high-quality results.

Entertainment live streaming often involves frequent and drastic lighting changes, creating challenges with either overly dark or bright environments. Sony’s FX3 camera is particularly adept at handling these shifts in lighting, ensuring consistently clear images. Additionally, its real-time eye-tracking focus technology helps avoid the common issue of losing focus, especially during dynamic performances like dance routines.

In smaller studio settings, achieving high image quality on a budget can be tricky. For these scenarios, Newlite Culture opted for the Sony ZV-E10, a cost-effective solution that delivers excellent image quality without breaking the bank. This camera strikes the perfect balance between performance and affordability for live streaming setups with limited space.

For business-focused live streams, where a range of high-quality images is essential, the Sony FX6 excels. Its real-time colour grading feature simplifies post-production, allowing quick and easy export of broadcast footage. This efficiency is key in the fast-paced world of live media, where timely output is critical.

In live streaming studios where audio quality is a priority, Sony digital microphones stand out. Not only are they user-friendly, but they also offer exceptional clarity in sound recording, ensuring that the audience experiences crisp, high-quality audio during broadcasts. 

Sony is dedicated to providing cutting-edge equipment for content creators across various industries. With this partnership, Sony looks forward to even closer collaboration with Newlite Culture, as both companies work together to drive innovation and growth in the live streaming industry.