Riyadh, Saudi- 13th December 2022- ALAMIYA, the leading media production company in Saudi Arabia, recently selected SONY 4K cameras to upgrade their latest 4K UHD OB Van. The system integration partner for the OB Van is ARET video and audio engineering srl, Italy.
The UHD OB Van is equipped with SONY’s high performance 4K cameras, which brings new levels of image quality, portability, and creative flexibility to live production environments. Equipped with 24 chains of Sony’s flagship HDC series cameras including slow-motion, the van offers simultaneous UHD and HD production capabilities for large scale outside broadcast environments.
Mr. Sultan Al Muheisen, CEO of ALAMIYA said: “As we make significant 4K technology investments to cater to the growing demand in the region, our partnership with Sony is well aligned towards the acquisition of the latest technology that will benefit our long-term vision. Our aim is to maintain a leadership position in providing world class media and production services in the region. We expect that a strong partnership with a leading technology company like Sony will help us to materialize that on ground”
Commenting on the partnership, Koichi Murakami, Head of Professional Division at Sony Middle East and Africa, added: We thank Al Amiya for placing their trust in Sony and we are confident that our cameras will deliver the highest quality and flexibility needed in live production environments. Sony continues to strongly support creators and enable their imagination with cutting-edge technologies and the HDC Series. Sony hopes to forge a long-term association with Alamiya, as they ramp up their large mobile fleet to meet the growing demand for live production and sporting events in KSA market.