10/10/2016
Sony enhances Sony Media Technology Centre by introducing new 4K and High Dynamic Range technology equipment and expertise
This is the first and only such facility in India
Asia Pacific, 10 October 2016 Sony India has launched the enhanced Sony Media Technology Center (SMTC) facility in Mumbai. In addition to the current 3D technical knowhow and equipment, Sony will introduce the class-leading 4K and High Dynamic Range (HDR) productions in association with Whistling Woods International (WWI). The facility will now be equipped with top-of-the-line 4K content creation portfolio and offer expertise from acquisition to post-production, demonstrating the entire 4K live production pipeline, filmmaking and methodology. It is the place where the best of new technologies and tools in the fields of 4K and HDR filmmaking and broadcasting will be available to both students as well as media professionals including cinematographers, director of photography in the sports industry. They can utilize the facilities, attend training workshops and courses to familiarize themselves with the technology of the future, thereby strengthening the industry and propels the art of film-making and live 4K broadcasting.
“Sony is delighted to take the technology innovation ahead by enhancing the Sony Media Technology Center, Shinya Koshie, National Head, Professional Solution Division, Sony India said at a conference. “With 4K and HDR becoming important tools in broadcasting and filmmaking fields, SMTC will act as a great platform for aspiring filmmakers and industry professionals.”
“SMTC is Sony’s first and only such facility in India, and fourth such facility in the world, preceded only by USA, UK & China,” Mikio Kita, Deputy Senior General Manager, Media Segment Business Division, Professional Solutions and Services Group (PSSG), Imaging Products and Solutions Sector, Sony Corporation said. “With the 4K & HDR technology know-how now available along with Sony BRAVIA 4K HDR TVs, it will pave the path to enjoy television viewing in the future differently.”
He added, “SMTC previously launched in India in 2011 by Sir Howard Stringer (Then Chairman, CEO & President of Sony Corporation) and Mr Subhash Ghai (Chairman, Whistling Woods International). Since then, SMTC has been providing training to all leading media professionals and students of WWI. With this collaboration between SMTC and WWI, the first phase of 4K cinema market development has established successfully.”
Sony aims to provide training on 4K live production for sports, 4K production for drama as well as pushing for XAVC to be the “de-facto” format for 4K/HD acquisition. A special emphasis will be the 4K live production for sports industry considering the boom and demand the sector is witnessing. The new training module focuses on flexible, no compromise production in 4K and HD quality. It also includes exercises modeled around seamless integration with existing HD and 4K workflow. Sony aims to cultivate the market for 4K migration with the latest HDC-4300. A global pioneer in 4K live production, the HDC-4300 is equipped with revolutionary capabilities of shooting 2x 4K and 8x HD super slow motion. With such premium technology offering, it will enhance the quality of production and aid in the overall development of the Indian entertainment and broadcasting industry towards the new 4K and HDR technology.
The center also looks forward to organizing seminars for 4K live production for sports, 4K cinematography cameras (F65/F55/F5) and OLED monitors for special training purposes. Sony, with its 4K and HDR technology incorporated into SMTC, anticipates 4K shooting in sports, cinema and broadcasting industries to reach new heights.
The new center is home to some of the finest products catering to the entertainment and broadcasting industry including:
HDC-4300 System Camera;
PWS-4500; and
BVM-X300
Apart from the above premium offerings, SMTC would also host other products including:
BPU-4500;
XVS-6000;
PVM-X300; and
PMW-PZ1
Through the SMTC, Sony and WWI aim to develop and enhance India’s broadcasting industry by popularizing 4K and HDR content creation.