With BRAVIA, sustainability in every scene

With growing demand for ever larger TVs and Professional Displays, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to watching TV and viewing displays.

image of lake and forest with a TV screen showing the same picture.

Immersive experience meets environmental consideration

With BRAVIA, you will be able to enjoy the most immersive TV or Display experiences with stunning designs, right alongside innovations to lower environmental impact by helping reduce energy consumption and use of non-renewable resources.

Making it, moving it, and using it more efficiently: Advanced engineering for sustainability

To reduce environmental impact, we are working on multiple aspects across the product life cycle, such as reduction of virgin plastic, improvement of transportation efficiency, and review of power consumption during use.

image of a TV screen with icons in a loop showing eco savings

Using less virgin plastic: Combining high recycling and product quality

Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish. Especially, for OLED TVs and Professional BRAVIA displays, Sony-developed SORPLAS™ recycled plastics are used for the rear cover, the largest TV part by area, reducing overall virgin plastic use by approximately 60%.

diagram and image of carbon materials and 60% reduction in their use since 2018

Towards closed loop with repeated recyclability

One advantage of SORPLAS™ is that it won’t degrade too much even after being recycled several times. Recycled SORPLAS™ parts have a potential to reduce the volume of waste and contribute toward recycle-oriented society.

diagram showing the eco cycle from plastic bottles to tv screens

Manufacturing for less weight: External Air Injection

Precision moulding techniques make panels strong and beautiful while cutting weight, so packaging also becomes thinner, reducing plastic usage. External air injection presses resin parts with air to eliminate both warping and waste.

[1] Dimples caused by uneven pressure with normal moulding [2] No dimples with External Air Injection moulding [3] Exterior surface [4] Interior surface [5] Instead of overfilling the plastic, air pressure is applied from the rear to avoid uneven pressure.

Diagram showing the air injection to reduce waste in packaging and panels

Better packaging with less plastic

Conventionally, packaging material is needed above and below BRAVIA Displays and TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimized packaging design to protect the screen with reduced packaging materials, achieving an approximately 35% reduction of the packaging plastic volume.

diagram of scales showing a 35% decrease in plastics since 2018

Cutting CO2 with smaller and lighter packaging

By reengineering the packaging that protects the product during shipping, we cut the package size by 15% and total weight by 10%. This increases the number of units on one pallet by approximately 1.3 times. As a result, CO2 emissions per unit from product transportation have been reduced by approximately 15%.

diagram of truck showing a 15% decrease in CO2 emissions

Less ink saves resources

Product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 90% to lower impact without compromising the packaging design and appeal.

diagram of Sony product packaging using less ink

Optimal viewing and energy use with automatic brightness control

With ambient light sensing enabled, the screen brightness is optimised for your room’s lighting, and power consumption can be reduced.

 [1] Darker environment [2] Brighter environment

side by side images of couple watching TV indicating dark and light environments

Efficient power usage according to the brightness of each image location

Enjoy clean and vibrant images with unique signal processing1to optimise every part of the picture.

[1] Dark [2] Typical brightness [3] Bright

side by side image and diagram showing power use compared to image brightness

Discover your perfect BRAVIA

You’ll find the perfect BRAVIA Professional Display to match the needs of every environment. From smaller screens to our largest displays measuring an impressive 100”, you’ll enjoy pristine 4K or 8K image quality, intuitive operation plus up-to-the-minute styling that enhances any space.

Our complete BRAVIA displays range

Our range of Professional Displays features HD, 4K and 8K resolution models with screen sizes to suit every application. Ideal for a range of professional solutions, our displays feature a range of innovative display technologies for superior image quality with easy operation, extensive integration options and low ownership costs.

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