MIAMI— April 30, 2020 — Sony Electronics Inc. today unveiled new solutions and products developed in collaboration with the media industry to bring creative visions to life. Key highlights include powerful enhancements to Sony’s digital motion picture camera VENICE and full-frame camcorder FX9, and upgrades to its 4K HDR professional monitors. Sony also expands its portfolio of Ci cloud-based collaboration and content management tools with an enhanced hybrid asset management solution that unifies Ci and NavigatorX, as well as a new Media Analytics Portal.
“Our industry is seeing rapid evolution as the need to develop content for cross-platform distribution has transformed both the creative process and post-production workflows,” said Luiz Padilha, president, Sony Professional Solutions Latin America. “We are driven to provide the industry with essential technologies that enable them to continue efficient operation, even in difficult circumstances. We are also driven by our customers’ needs to optimize content for live broadcast, cloud-based management and storage, and OTT on-demand consumption. There is no such thing as single-platform distribution anymore. Our goal is to help customers maximize their return on investment with technologies that enable them to reach the broadest possible audience, across the widest array of distribution channels, with the simplest production process.”
Unlocking new power from industry-leading imaging solutions
For 2020, Sony is expanding its imaging portfolio and product functionality, offering an enhanced range of solutions that maximize content quality and value and enhance the operations of content producers and broadcasters.
Cinema, TV program, commercial and documentary productions
Additional new VENICE and FX9 product features are detailed in the announcement, Sony Expands Filmmaking Versatility and Creative Freedom with VENICE and FX9 Full-frame Cameras Upgrades
Supporting News and Live Productions
The PXW-Z450 4K 2/3” Shoulder Mount Camcorder will be available in a production package that will include a 18x zoom 4K lens, viewfinder and microphone. The PXW-Z450KC will be available in August 2020.
Sony’s 4K handheld compact camcorders will be enhanced with RTMP/RTMPS FHD streaming capability allowing users to live stream and upload to content video sharing sites and social media platforms quickly, anytime and anywhere.
The master setup unit is a control panel for camera configuration and maintenance. Both units are equipped with a new 7-inch WVGA LCD touch panel for better user visibility. The MSU-3500 is half rack with vertically oriented while the MSU-3000 is a full rack width and is horizontally oriented. Both will be available in summer 2020.
Cross-portfolio support for HDR
With the demand for HDR content continuing to grow, Sony is fully committed to supporting HDR across its professional solutions portfolio.
SR Live Metadata is already supported by the HDRC-4000 HDR production converter unit and PWS-4500 production server. In summer 2020, Sony’s live production systems, such as HDC-series system cameras with in-CCU recording capability, will be also supported.
In addition, file-based production systems, such as the PXW-Z750, PXW-Z450 and PXW-X4003 professional camcorders, will support SR Live Metadata with the application software Catalyst Prepare by the end of 2020.
The PXW-X400 is an advanced 2/3” Shoulder Mount Camcorder that records a variety of broadcast quality formats. With optimal weight balance, low power consumption and flexible networking features, the PXW-X400 is a versatile workhorse for field production. Coming in July 2020, the CBKZ-SLHL1 optional software license will add 1080 60p/50p HDR capability to the model.
In order to meet the growing demand for 4K HDR production, the XVS series switcher newly supports HDR conversion. Sony will also offer two new mix effect boards: the XKS-8215 for the XVS-9000/8000 switcher and XKS-7215 for the XVS-7000 switcher. The new boards offer four fully functional keyers per 4K ME, with resizers, chroma key, and key priority. The HDR conversion support and these new boards will be available in early 2021.
Pushing the boundaries of efficiency with IP Live Production
As pioneers in IP, Sony has delivered IP Live production systems to more than 100 live studios and OB trucks as of April 2020, to customers such as Groupe TVA and NFL Network. Updates to several IP Live solutions will offer new efficiencies and ROI for broadcasters across the globe.
Sony has been making significant contributions to the development of Open Standards-based production systems. For example, at the latest Joint Task Force on Networked Media (JT-NM) event that took place in March 2020, Sony confirmed that its IP Live production ecosystem conforms to the latest SMPTE ST 2110 and AMWA NMOS standards to truly enable interoperability for its customers to build the most advanced and future-focused systems using IP technology.
Transforming operations with the cloud
Sony has developed a variety of services that leverage the cloud to streamline production, editorial and delivery workflows. The latest updates to the services include:
Integrating Artificial Intelligence into media workflows
For more information about the latest professional technologies from Sony, please visit pro.sony
CBKZ-SLNW1 optional license is required.
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CBKZ-SLHL1 optional license is required.