BRAVIA 4K displays for retail

Grab the attention of every shopper and give them a new retail experience

Give your visitors brighter, more connected shopping

Help shoppers explore, enjoy and interact with your brand through exquisite 4K displays. Use rich HDR colours, remarkable detail and smart image enhancements to create bold experiences. Share personalised offers. Guide customers through your store. Blend your physical and online spaces for true omnichannel shopping.

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Entice and engage shoppers with 4K displays

Seize shoppers’ attention with remarkable detail and vivid colours that stand out — even in bright light. Use screens ranging from 32” to 100” to create beautiful displays with enhanced contrast, clarity and motion. Let customers interact with your brand through captivating installations, thanks to touchscreen overlays.

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Craft the experience your customers are looking for

Create a breathtaking retail environment, where guests can enjoy the best of real-world and digital shopping — from personalised in-store offers to endless aisles. Blend convenience and inspiration, letting shoppers interact with your products and brand in new ways. Work with us to build the solution you need for your retail space and your customers.

Create, update and manage your signage with ease

Create vibrant new signage, easily. Blend images, videos, text and web content to build informative displays in minutes. System on Chip BRAVIA Professional Displays let you handle rich media without issue. Our signage software needs no training or experience, while simple tools let you update and manage content for one screen or many. See and control exactly what content is shown where — and send updates to any of your connected screens with a click.

Multiple BRAVIA displays showing food menu for a fast food restaurant
BRAVIA display placed vertically for digital singane in a shopping centre

Turn every screen into an interactive portal

Now anyone in your stores can better interact with your products and brand. Turn any of your BRAVIA Professional Displays into a touch-screen portal, letting guests explore your products for themselves. Our overlay’s tough, anti-glare surface makes it perfect for bright, high-footfall stores. And USB power makes installation simple and costs low. Give customers endless aisles and a true omnichannel experience.

Incredible displays that stop shoppers in their tracks

Give your guests remarkable visual experiences on a scale that matches your vision. Create high-end displays of any size, giving you vibrant digital canvases that blend into your architecture. Captivate customers as they move through your store with vivid colours and high-contrast images on micro-LED displays that show incredible detail.

BRAVIA display placed between shop floors
BRAVIA display in a clothing store

Build new worlds your customers can explore

Build immersive, one-of-a-kind experiences your guests can control, from interactive adverts to an entirely new world to explore. Whether it’s a swipe or a gesture — even motion — you decide how guests move through the world you create. Let customers interact with and explore your content on a bigger scale, using whole walls, passageways and even domes.

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Our complete BRAVIA displays range

Our range of Professional Displays features HD, 4K and 8K resolution models with screen sizes to suit every application. Ideal for a range of professional solutions, our displays feature a range of innovative display technologies for superior image quality with easy operation, extensive integration options and low ownership costs.

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large screen display showing a visitor looking at the Milky Way
Image of Sony display advertising a shop promotion

BRAVIA Signage Free

Play media content directly on BRAVIA 4K Professional Displays. Available for no-cost download, this software allows direct playback of media content—including video, still images and HTML files—on BRAVIA 4K Professional Displays, with no need for a network connection or any additional hardware.

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Want to know more about our BRAVIA 4K Professional Displays?

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