It’s tough out there. Your audiences have more entertainment choices than ever, from pay TV to OTT streaming, mobile and social platforms. That’s great for viewers. But as a programme maker you’re under pressure to create even more amazing images while keeping costs in check.
The nuts and bolts of live TV production have scarcely changed in decades. And now every broadcaster’s tried-and-tested workflow is facing challenges, as innovations like 4K, HDR and high frame rates put big demands on existing coaxial infrastructures.
It’s time to side-step the limitations of SDI and rediscover your edge. IP Live carries all your content through a single network connection, reducing cabling complexity and enabling smart new workflow options. It’s remarkably easy to deploy and scales smoothly to meet any challenge. Best of all, it plays nicely with your current infrastructure. Letting you embrace the benefits of IP Live at your own pace.
IP Live is a major cross-industry initiative, bringing together Sony and leading commercial players with standardisation bodies and technical organisations worldwide. The result: a thriving ecosystem that’s driven by truly open standards to promote seamless interworking across all aspects of live production workflow – now and in the future.
The fast-growing IP Live Alliance already brings together more than 60 leading equipment vendors and technical partners in the live production space. These offer broadcasters an impressive choice of IP-ready products and solutions, including system cameras, vision mixers, video servers, image processing and graphics, audio and more.
IP Live is inherently future-proof, taking advantage of new standards and features through simple software or firmware upgrades. Just as importantly, broadcasters can migrate progressively to the benefits of IP Live at their own pace, adding resources to increase system capacity or link additional production sites.
You’re never on your own. We’ll help your organisation make the successful transition to IP Live with all the support you need. There’s a wealth of resources on offer, headed by our collaborative training courses on the networking fundamentals and practical implementation aspects of IP Live.
Ideal for broadcast engineers, production personnel and systems integrators, these in-depth sessions are a perfect introduction to understanding and assimilating the benefits of IP Live in your organisation. Our regular hands-on training courses are supplemented with free e-Learning. Available 24/7 through our Knowledge Portal, this lets you to learn at your own pace with carefully-tailored modules on a wide range of theoretical and operational aspects of IP Live.
IP Live is here right now, and it’s ready for business. It’s a commercial reality, delivering tangible cost and efficiency benefits for leading broadcasters and content creators worldwide.
Today you’ll see IP Live solutions successfully delivered by Sony performing in a wide spectrum of challenging environments, from studio-based production to Outside Broadcast.
We’ll help plan your smooth migration to the benefits of IP Live with Sony Professional Services. From initial consultancy and planning to technical implementation, operational support and training, we’ll help design and deliver the ideal solution that complements your business goals and creative ambitions, today and tomorrow.