Cinema is coming home: Sony strengthens its BRAVIA® Projector line-up with the introduction of BRAVIA Projector 7 (VPL-XW5100ES) with XR processor™

Sydney Australia, 3 April 2025: Sony has today announced the latest addition to its line-up of BRAVIA, the BRAVIA Projector 7, powered by BRAVIA XR Processor for projector, which optimises Sony’s pioneering BRAVIA TV video processing for projection. The new projector joins the existing BRAVIA line up, with BRAVIA Projector 8 (VPL-XW6100ES) announced in September 2024.

Delivering an immersive cinematic experience

Powered by XR Processor for projector and high brightness technology, Sony’s new BRAVIA projector 7 benefits from the same spectacular technology found in the existing BRAVIA projector 8. The XR Processor for projector enables four powerful picture features – XR Dynamic Tone Mapping, XR Deep Black, XR TRILUMINOUS PRO and XR Clear Image to deliver a professional-grade cinematic experience. XR Dynamic Tone Mapping analyses peak brightness frame by frame, and delivers optimal tone mapping, showcasing images with rich gradation, high brightness, and brilliant colours.

XR Processor for projector

In addition, XR Deep Black controls powerful laser dimming in dark scenes, bringing deeper blacks while maintaining tone and colour expression. XR Deep Black improves power efficiency by optimising laser output frame by frame. Plus, over a billion colours are brought to life by the XR TRILUMINOS PRO feature and refined by XR Clear Image technology, which upscales all imagery to 4K quality by using a vast database to intelligently recreate lost texture and detail, all while minimising noise.

Like the BRAVIA Projector 8, BRAVIA Projector 7 is compatible with IMAX Enhanced content, ready to deliver bigger, more breathtaking IMAX visuals for a more immersive viewing experience.

Sony’s wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA projectors, TVs and soundbars connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended.

Brilliant pictures and crystal-clear clarity

BRAVIA Projector 7 is equipped with Sony’s laser light source, offering 2,200 lumen enhanced brightness in Sony’s award-winning compact lightweight designs. For gamers, the 4K 120fps at a 12ms input lag, plus Auto Low Latency Mode via HDMI 2.1 inputs provide the necessary smooth and clear movement for responsive and immersive gameplay.

BRAVIA Projector 7 Key Features

• Pioneering design and the compact Native 4K Laser home cinema projector for seamless integration into your home.
• Brighter lumens (2,200) than existing award-winning VPL-XW5000ES to show the best picture in ambient lighting in any room.
• Powered by XR Processor for Projector to bring professional-grade cinematic, sports, and gaming experiences into the home.
• Experience movies like never before with XR Dynamic Tone Mapping. This cutting-edge technology analyses peak brightness frame by frame, to deliver optimal tone mapping for stunning images with rich gradation, high brightness, and brilliant colours.
• 4K/120 fps and Auto Low-Latency Mode with HDMI 2.1 improving the performance of the display reaction speed to 12ms in 4K 120fps ensures gamers can enjoy the best possible experience alongside dazzlingly detailed image quality.
• Compatible with home automation solutions such as Control4, Crestron, Savant, AMX and remote maintenance services OvrC and Domotz so customers can control multiple devices with one remote controller.
• Corner Keystone correction and lens shift functions ensure the projectors can be installed in rooms with difficult conditions such as higher ceilings and limited depth.
• Aspect Ratio Scaling is added as new Aspect mode. This allows customers with Cinemascope screens to easily switch between 2.35:1 and 16:9 aspect ratio contents digitally without adjusting the lens.

Key spec for BRAVIA Projector 7

Cinema is coming home

Since September 2024, Sony has unified home cinema projectors, TVs, soundbars, and other home audio technologies under a single brand, for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended. With the exceptional image clarity, colour, and contrast ushered in by the new BRAVIA projectors, professional-grade visual experiences are coming home.

​​The BRAVIA Projector 7 (VPL-XW5100ES) is designed to be fitted within home theatre rooms and media rooms. Available towards end of Aug 2025 in Australia and New Zealand.

The SRP of the BRAVIA Projector 7 (VPL-XW5100ES):

–       Australia: $13,999 AUD

–       New Zealand: $15,499 NZD

For more information, visit https://pro.sony/products/4k-home-cinema-projectors