Digital Fusion Production Builds Up its Repertoire

The global concert industry is booming. One of the most popular and lucrative stops for international artistes touring Asia is the Philippines, which has a huge fan base of music lovers who appreciate everything from country to pop, jazz to rock and roll.

Music has played a big role in the fortunes of Digital Fusion Production (DFP). Starting off in 2004 as a video equipment supplier for weddings and corporate events, DFP has climbed through the charts to emerge as one of the top video equipment rental and services providers in the Philippines.

Through the years, DFP has steadily expanded its repertoire to cover almost everything connected with videography – live video broadcast ENG and EFP, video editing and video display solutions. It even has its very own fully-equipped Full HD Outside Broadcast Van.

Besides providing broadcast equipment to TV stations, movie companies and commercial production houses, DFP’s main line of operations is its live production business. DFP has a huge roster of international concert organiser clients and also provides broadcast coverage for major sports events.

International concerts handled by DFP include Alicia Keys, Coldplay, Beyoncé, Bruno Mars, Guns N’ Roses, Katy Perry, Rihanna, Selena Gomez and more.

In the sporting arena, DFP has raised its game by providing HD coverage for major boxing bouts for the Philippines Boxing Association, eSports gaming as well as the Suzuki Cup football tournament. DFP has also ventured overseas covering the International Poker Tournament in Macau.

Says Edward Cruz, Managing Director, Digital Fusion Production: “The video equipment rental industry is challenging. To stand out we have to provide the best broadcast equipment and technical services.”

Staying ahead of the pack has always been one of DFP’s strengths. The company’s milestones include being the first in the industry to introduce Fibre Optic HD systems (2011) and Telephoto HD Broadcast Box Lens (2015).

Continues Cruz: “We’ve always believed in investing in the best. DFP already has a huge inventory of Sony products covering everything from HD camera systems to multi-format switchers to OLED Monitors. Our experience with Sony products has been exceptional.

“To support our growing live production business, especially foreign concerts and sporting events, we recently invested in eight units of the HXC-FB80.”

A mainstay in many live productions around the world, Sony’s HXC-FB80 is a Full HD studio camera system with 4K upscale and HD HDR capabilities. Compact, versatile and cost-effective, it is equipped with three 2/3-inch HD Exmor™ CMOS sensors to provide excellent sensitivity and is ideally suited for low light productions.

Says Cruz: “Sony’s HXC-FB80 gives us the opportunity to enhance our HD/4K coverage as well as future-proof our live production capabilities.”

Another key point in DFP’s consideration was Sony’s after-sales service. Concludes Cruz: “The video rental business never sleeps, our products practically work 24/7. We need products and a partner that can keep pace with our exacting demands. We found it all in Sony.”