Sony is “Powering Today and Transforming Tomorrow” for media professionals at NAB 2018

Asia Pacific, 9 April 2018 – At NAB 2018, Sony focuses on new workflows for new customer genres. The company is showcasing technologies and products for High Definition (HD), 4K, 8K, High Dynamic Range (HDR) and IP, enabling more creative options and greater flexibility for professionals.

Taking center-stage at the stand is Sony’s ultimate big-screen bezel-less Crystal LED display system, delivering huge 8K x 4K visual images with stunning picture quality. Ultra-real contents including unprecedented 8K 120fps video shot by 8K system camera UHC-8300 with 1.25-inch three 8K sensors are replayed to impress visitors. Sony’s exhibit will also feature new models and updates to solutions and services proposing the right mix for professionals’ needs in achieving their long-term success.

A combination of changing consumer viewing habits, unexampled industry consolidation and new business models has created a “sea change” in the media industry, according to Takuma Wada, Head of Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited..

“Media customers need to deliver content anytime to any platform, in a range of different formats, and in high quality,” Takuma said. “Often they need to do all this with fewer resources. Sony is continually adapting to meet our customers’ changing needs, assisting them to develop practical workflows that meet their technical and financial goals.”

Takuma added that increasing acceptance of cloud technology has seen more companies moving content and their operations into the cloud. Additionally, media companies need to maximize and monetize the global distribution of their content, while also balancing capital and operating expenses.

Sony’s Media Solutions Division

Sony’s Media Solutions Division, formed in December last year, is harnessing the power of cloud collaboration and automation to develop and bring to market customized technologies for content owners/creators, distributors and platforms. The group combines many of Sony’s technology resources designed to drive efficiencies at every stage of the media production lifecycle — from content acquisition to distribution to archive. Sony continually expands its professional solutions offerings, enhancing and developing options for real-time and non-real-time production such as XDCAM air, Media Backbone Hive, Media Backbone NavigatorX, Memnon digitization and the Ci cloud platform. Further, Ven.ue strengthens OTT and cloud-based content distribution and management capabilities. Sony also acquired Crispin Corporation in April 2017, adding master control automation and asset management to its array of media solutions.

Sony’s NAB 2018 New Products

At NAB 2018, Sony will highlight its comprehensive and growing line of cameras and camcorders, with 4K and support for HDR available at every level.

Cameras and camcorders

Sony is expanding its XDCAM line of professional camcorders with its new flagship handheld PXW-Z280 and a 4K compact camcorder PXW-Z190.

PXW-Z280 is equipped with the world’s first 4K three 1/2-type Exmor R CMOS image sensors, delivering high sensitivity of F12 (59.94p), long zoom ratio and deep depth of field, ideal for news gathering. In addition, 4K 4:2:2 10-bit adds vivid imagery and delicate color gradation. The PXW-Z280 supports 4K 50p/60p recording capability and 12G-SDI output, making it the ideal choice for live event production. The enhanced network enables direct-to-air workflow featuring Sony’s Quality of Service (QoS) for live distribution of high-quality broadcast content, using a Dual Link connection by multiplexing two cellular networks. Versatile formats and interfaces also support the workflow. A 17x zoom lens and three independent control rings with end-stop allow manual control of focus, zoom, and iris for quick and precise adjustment.

PXW-Z190 carries newly developed three 1/3-type Exmor R CMOS image sensors that capture RGB light independently and deliver 4K 50p/60p imagery with high resolution and a wide range of gradation. 4:2:2 10-bit ensures vivid and rich color content in HD. The new model incorporates a 25x optical zoom lens to cover a wide focal range for multiple shooing requirements, with three independent lens rings to support intuitive operation.

Both models are equipped with Advanced Face Detection Autofocus (AF) including “Face Priority AF” and newly added “Face Only AF,” and Sony’s Electronic Variable ND filter ensures greater exposure control by smoothly varying the density of the ND filter during shooting while maintaining resolution and depth of field.

Sony expands its Large Format Sensor category with the new XDCAM handheld camcorder FS5 II. Complete with 4K HDR and 120fps performance and RAW capabilities, the new Super 35mm camcorder combines outstanding image quality with an ergonomic modular frame. In addition to S-Log 2/3, the FS5 II supports Sony’s Instant HDR Workflow to produce HDR content for quick post-production without the need of grading. The FS5 II features an all-new look with a refined picture tone to capture natural highlights, subtle, alluring and well rendered facial tones and a softer tonal look emphasizing portrayal of a person.

IP Live Production Solution

Sony’s IP Live production solution offers an alternative to the separate infrastructures of SDI for live production and IP for file-based production; creating a single, unified IP network. It lowers equipment costs and lays out a logical upgrade path to 4K, High Frame Rate (HFR), 8K and beyond. Broadcasters worldwide are embracing IP. Sony is a pioneer in this area with its Networked Media Interface. Sony is also investing in the future of IP Live interoperability with industry standards such as SMPTE ST 2110.

Sony is building SMPTE ST 2110 into its legacy and new products, making it among the first manufacturers to bring its entire portfolio of IP products into ST 2110 compliance. In addition to collaboration with many IP switch manufacturers, Sony and Cisco have announced a new global collaboration to create IP networking technologies for 4K/HD live production applications in the broadcast, media and entertainment industries. The agreement between the two companies will give customers worldwide an expanded range of flexible, proven and reliable IP systems.

Sony also expands its IP Live Production offering with a new camera control unit (CCU), the HDCU-3100. The 1.5U size of the compact fiber CCU brings IP capabilities to Sony’s system cameras, from the flagship 4K HDC-4300 with BPU-4000 series, including the new BPU-4500A, through to the HDC-2000 series and HSC fiber system cameras. Combined with a new HKCU-SFP30 option board, the HDCU-3100 is able to support SMPTE ST 2110 Professional Media over a managed IP Network suite of standards. The essential functionalities required for live production including tally, intercom and return video can all be provided through IP. Support for NMOS IS-04/05 is in future scope.

Sony’s new live production switcher, the XVS-9000, is designed to address the demands of advanced 4K and HD productions in the rise of HDR content. The XVS-9000 offers up to 80 inputs and 40 outputs in 4K and up to 160 inputs and 80 outputs in HD, adopting the latest interfaces for both IP (SMPTE ST 2110) and 12G-SDI in 4K as well as hybrid system of both, for large sporting and entertainment events.

Archive and Storage Solution

Sony will be unveiling the latest generation of its Optical Disc Archive System and announcing new agreements with partner companies. Qualstar Corporation entered into a Product Development Agreement with Sony to develop an Enterprise Class Optical Disc Library. Mitsubishi Chemical Media Co., Ltd. has also signed a License Agreement with Sony to produce Optical Disc Archive cartridges. Sony further enhances Optical Disc Archive with stable production and new addition to its product line. Sony also embraces an open platform approach for broad compatibility, providing technologies and support to encourage other manufacturers to develop complementary products for the technology.

Monitoring Solutions

Responding to voice of customers who are heading to 4K and HDR production, Sony releases firmware updates for BVM-X300 master monitor and PVM-X550 picture monitor. The common feature upgrades are, Flexible Area Marker that allows two flexible area markers to beset freely on one 4K screen; Time Code Display capable of displaying LTC and VITC time code at the top or the bottom of the 4K screen; and New Input Setting to simplify a flow of settings into one integrated assignable button, and the number of assignable settings are increased from 4 to 8. Moreover, High Brightness Mode will be added to PVM-X550, delivering wider dynamic range to reproduce more realistic colours and to optimize 4K color grading with over 180% in HDR Peak Luminance as compared to the current version.

Technology and Product Upgrades

Sony is helping customers to extend the life of their current Sony technologies by continually introducing new upgrades that facilitate new features and performance. These include:

VENICE full-frame motion picture camera – Sony’s next generation CineAlta system that began shipping two months ago is well accepted by the market. At NAB, Sony is previewing upcoming VENICE features including variable frame rate and a newly developed dual base ISO 2500 mode.

UHC-8300 – Sony’s first 8K camera is showcased in US for the first time. 8K (7680 x 4320) 120p capturing format delivers well balanced high-resolution footage with an impressive deep depth of field and wide dynamic range, making it suitable for HDR footage. It can be used not only for 8K production, but also for 4K, generating 8K, 4K and HD signal outputs simultaneously, delivering complete choice to customers.

PXW-Z450 – this versatile 4K production camcorder is even more flexible now through a recent firmware upgrade for HDR support including high-quality S-Log3 shooting and recording, ITU-R BT.2020 colour gamut support, as well as HLG live output.

HXC-FB80 – This accessible entry into 4K- and HDR-ready studio and live production is based on a 3G-SDI platform with 1080/59.94p capabilities. The new system fits a range of commercial applications where professionals need high-quality HD with a “future-proof” path to 4K and HDR production.

Sony’s α (Alpha) camera connected to XDCAM air (Technological Exhibition) – Responding to the market expectation of the full frame mirrorless digital camera for the professional news gathering, α will be showcased with connection to the XDCAM air as a future possibility.

DWX Digital Wireless Microphone System – Sony collaborated with Blue Note Media Group to open “Sony Hall,” a new music venue in New York City March 2018. The hall presents world renowned performing artists across all music genres. Sony Hall is equipped with DWX Series digital wireless microphone system, providing high sound quality with reliable operation to deliver enhanced entertainment experiences to audiences.

For more information on Sony’s professional technologies at NAB 2018, please click here (https://pro.sony/en_SG/products/event-nab) or visit www.pro.sony.