With in-built wireless capability providing instant delivery of news content via existing Sony connected camcorders.
Basingstoke, UK, 23/09/2020: Serbian commercial broadcaster, Pink TV has selected Sony to optimise its news production with the purchase of XDCAM air cloud-based workflow service licenses. This provides a fast and flexible bridge for content sent between the station’s field-based camcorders and its broadcast studio network.
With the support of in-built wireless capability, XDCAM air provides seamless integration with Pink TV’s existing Sony PXW-X200 and PXW-Z280 camcorders. Newsroom planning data can be sent directly to any connected camera with acquired footage tagged for easy location within the workflow chain. This ensures Pink TV’s news production team is able to retrieve files and images back in the studio as quickly as possible.
Vladimir Koh, CTO at Pink TV said: “We selected Sony’s XDCAM air solution to support our remote news production, not only for its high quality of technology, but also because of the company’s unrivalled expertise and consultancy.
Sony has a proven track record in providing news production technology and XDCAM air will make life easier for our news production operators, ensuring no important data is lost. We enriched the variety of our news by adding regular contribution from places all around the country, an advantage that we did not have in the past.
We’re particularly pleased that this technology will integrate seamlessly with our existing Sony camcorders, allowing us to get files back to the studio quickly.”
XDCAM air additionally facilitates live streaming direct from the camera to multiple locations such as Pink TV’s on-air servers and social media sites.
Hiroshi Kajita, Head Hiroshi Kajita, Head of Media Solutions Marketing, Sony Professional Solutions Europe, adds: “At Sony, we always listen and work closely with our customers and partners to provide solutions that allow them to adapt to the evolving demands of the broadcast industry. In a world governed by Covid-19, the demand for solutions that can satisfy today’s internet-first news audiences has never been stronger, and the XDCAM air’s in-built wireless technology will allow Pink TV to achieve this, even in a poor connectivity context.”