News Production

Reach more audiences, faster

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Reuters partners with Sony

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Multi-platform news production

Media Backbone Hive is the award-winning Unified Content Platform that helps broadcasters and news-makers reach audiences across multiple platforms with unprecedented speed and efficiency.

Customisable, cloud-native and scalable, Hive can be deployed on-premise, in the cloud or a combination of the two. Field-based journalists, producers and editors can collaborate from anywhere in the world, pooling content and tailoring stories for online, TV and radio audiences. With fewer silos. More flexibility. And less duplication of precious production resources.

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Cloud-based news workflow

Tell your story as it’s happening with XDCM air – the cloud-based news workflow solution that orchestrates the seamless exchange of live video, media files and metadata between field-based camcorders and your news infrastructure.

Build stories fast, with secure access from the studio to content on camcorders or smartphones out in the field. Use XDCAM air as a standalone system – or integrate with your studio-based workflows to create compelling content, quicker and more cost effectively than ever before.

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Read the Hive and XDCAM air whitepaper

Find out how our innovative newsgathering technologies can help you stay ahead in a fast-paced media landscape.

Sony's guide on integrating news systems

Newsgathering, contribution and editing

Get the picture with our legendary shoulder-mount cameras and digital wieless microphones. Extend your reach with our inconspicuous handheld and action cameras. Bring it back to the newsroom with our wireless workflows and XDCAM air service. Then share content and edit with unprecedented efficiency, thanks to our award-winning Media Backbone Hive multi-platform production system.

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News studio and control room

The world’s leading news networks depend on our studio cameras to enhance their on-air look. But that’s just the beginning. News operations of every description take advantage of a complete range of affordable studio cameras. And they extend their reach with our robotic pan/tilt/zoom cameras. In the control room, Sony switchers and monitors empower you to operate with confidence.

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Our customers

We’ve been bringing innovation to News Production for more than 20 years. We have been working with some of the world’s largest broadcasters to meet the challenges of tomorrow’s evolving media environment.

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Have a question about news production? Speak to our team today.