BRAVIA displays brighten shopping experience at Dutch retail stores
Lifestyle retailer YAYA has installed BRAVIA 4K Professional Displays as part of interior upgrade at ten of its sites.
How we helped
The Challenge
- Lifestyle retail brand required display solution to enhance in-store experience
- Poor Internet connectivity posed challenges to content playout
The Solution
- BRAVIA BZ40L Series 75” and 55” 4K Professional Displays
The Outcome
- In-built media player simplifies content playback with no network connection
- Custom frames smoothly integrate displays into store decor
With BRAVIA Professional Displays we could display high quality content, with no need for network connection ports, additional wiring or hardware – ensuring the shop floors had a clean and appealing finish.
Paul Keesman, CEO, BCS Haarlem Telecom & ICT
Offering a next level shopping experience
Dutch workspace solutions provider BCS Haarlem Telecom & ICT has picked BRAVIA 4K Professional Displays to deliver an upgraded customer experience for Dutch-based clothing and lifestyle brand YAYA.
Installing BRAVIA screens in ten stores allows YAYA to display attractively branded messages to inform shoppers about latest products, trends and promotions. Alongside its exceptional image quality, BRAVIA’s in-built media player also allows displayed content to be controlled reliably from YAYA’s head office, despite poor in-building Internet connectivity at several of the retailer’s sites.
Overcoming in-building network limitations
BCS Telecom & ICT were faced with the challenge of installing modern display solutions into aging buildings that often suffered poor Wi-Fi and network limitations due to the materials used at the time of their construction.
“Without a reliable data connection to the wall-mounted screens, we needed a display solution with an internal media player to allow stable content playout without the need for Ethernet” states Paul Keesman, CEO, BCS Haarlem Telecom & ICT. “BRAVIA Professional Displays were the perfect solution. The screens can play high quality content without the need for network connections or additional wiring – which also ensures the shop interiors have a clean, appealing finish.”
Clear images, beautifully integrated
Visitors’ in-store experience is elevated by BRAVIA BZ40L Professional Displays in 75” and 55” screen sizes, whose Deep Black Non-Glare technology ensures bright, punchy, reflection-free images. Specially developed custom white frame surrounds seamlessly integrate the displays with YAYA’s in-store aesthetic.
“BRAVIA delivers the high level of picture quality needed to ensure that content isn’t impacted by the harsh lighting in-store” says Paul. “And its internal media player means that our clients can present high-quality content in any space, regardless of practical limitations, whether that’s in an office or retail environment.”
“It’s been great to see BCS Telecom & ICT recommending BRAVIA BZ40L series for these challenging installations with YAYA to deliver on the required seamless, connected and high-quality professional displays in a modern retail setting” says Thorsten Prsybyl, European Retail Sales Manager at Sony. “Our confidence that BCS picked the right tool for the job is reaffirmed with the news that YAYA now intends to use BRAVIA for future retail store installations.”
