The BVM-HX310 is our benchmark. We rely on the monitor to identify any content related issues and rule out artifacts or anomalies being introduced from lesser quality displays.
Vice President of Business Development & Operations, Elite Media Technologies
Based in Santa Clarita, California, Elite Media Technologies provides end-to-end post production services including colour grading, mastering, quality control, restoration, archive and distribution. Working with some of entertainment industry’s biggest names, the Elite team offers clients an impeccable mix of engineering talent, advanced technology and creative passion.
Elite Media has added two Sony BVM-HX310 31-inch 4K HDR master monitors to complement its existing BVM-X300 30-inch reference monitors. Used for critical mastering and quality control (QC) applications, the new monitors expand Elite’s HDR capabilities with up to 1,000 nits of full-screen brightness, support for wider colour gamuts and a huge 1,000,000:1 contrast ratio. In addition, precise colour matching with Elite’s X300 monitors ensures exceptional accurate, consistent colour reproduction throughout the facility.
The Elite Media team values the picture quality and stability of the BVM-HX310, together with its flexibility to support multiple formats and deliverables. “We use the BVM-HX310 for HDR, SDR 4K, UHD, 2K and HD colour grading, as well as quality control and restoration”, explains Elite’s President and CEO Nick Mairose. “The monitors allow us to offer new services and gain a competitive edge by keeping us ahead of the technology curve – from evolving resolutions to frame rates and colour spaces.”
Elite’s final decision was made after carefully evaluating the BVM-HX310 against several competing 4K HDR monitors. “What stood out was its superior image quality, accurate and stable colour reproduction – plus quad link so we can easily have 4K and UHD routing to every bay in the facility”, says Mairose. “Another highlight is the monitor’s presets that allow us to switch between different situations without needing to go through menus. Being able to create multiple presets makes it quicker to set up, integrate and switch standards, colour spaces and resolutions at the push of a button.”
Response to the new monitors at Elite has been universally positive. “Everyone from clients to operators notices the exceptional image quality and dynamic colour range”, states Mairose. “They also aid in finding pixel related issues and artifacts, especially when mastering shows. They offer us an accurate experience that mirrors what the consumer would see.”
“From a mastering QC standpoint, there are elements shown on the Sony displays that we didn’t necessarily have insight into with past displays”, notes Jason Altman, Vice President of Business Development & Operations. “In terms of quality and precision, we’re able to identify issues with greater ease, which is a benefit to our clients.”
“When a client comes into the building, walks into a bay and sees either of the Sony BVM monitors, they recognise that these are the broadcast industry standard monitors”, confirms Altman. “With that, comes a comfort level and trust from our clients and an expectation of quality and expertise.”