Sony Professional Business 2021

Join us as we share our vision for the media and broadcast industry this year.

Our series of short and insightful videos demonstrate how we are supporting an industry transformed over the past year. From the latest in image capture, remote production workflows, to cloud media microservices and digitised film sets – we are ready to support you.

Our Vision

As the media and broadcast industry face new standards and challenges, we continue our commitment to empower dynamic content creation, simplify and streamline workflows, and provide sustainable architecture.

Let Sony be your trusted partner for professional business solutions that power today and transform tomorrow.

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Supporting content creators at every step

At Sony we are committed to supporting your content creation and workflows with cutting-edge technology and highly reliable system solutions.

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How can we help you? Contact our team today.

Imaging for live sports and entertainment

Learn about the latest innovations in 8K, 4K, HDR and HFR capture and broadcast for live sports and events. With an increasing line up, our HDC cameras and production solutions can help you with your next live production of any scale.

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IP Live: High quality live production from anywhere at any scale

Broadcasters and production companies face a growing number of challenges. By implementing IP technology now those challenges can be addressed with more efficient management and utilization of resources. Whether you’re looking to control your operations remotely, or control multiple stations from one central location, we’ll discuss solutions for on-prem, in the cloud or a hybrid approach of the two.

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Cloud native media production

See how our Cloud Media solutions and microservices enable flexible and scalable content, workflow, and storage management, across on-prem and cloud environments.

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Transforming broadcast workflows with simplified live production

Discover how our new XVS-G1 switcher together with our range of workflow efficient news production solutions can help simplify your live production, of any scale. With remote production products and solutions, we can help you maximise your output wherever you are.

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Cinema Line

Discover how Cinema Line is evolving through 2021. Watch how our flagship VENICE digital cinema camera, through to the powerful, compact and lightweight FX3 and FX6 are supporting filmmakers and content creators in creative story telling. With new options and shared operability and features across the range, Cinema Line can support any production, whatever the scale or budget.

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Changing the future of video production with Crystal LED

Watch to find out how Sony’s Virtual Production/In-Camera VFX is transforming productions and film and TV sets by allowing captured locations to be displayed as a background image on a Crystal LED display. Together with our VENICE motion picture camera, content creators can enjoy colour matching between camera and display.

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Always innovating. Our latest broadcast and media product highlights

Discover our exciting range of new and updated products and services to meet the needs of today’s most demanding professionals.

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Camera operator holding latest Sony camcorder