Mars Cinema Group expands with Sony 4K

Turkey’s largest cinema operator has over 80 Sony R500 Series 4K Digital Cinema projectors. Unmatched picture quality and low running costs made Sony the only option for Mars Cinema Group’s expansion programme of new 2D and 3D screens.

How we helped

The Challenge

  • Mars Cinema group needed the highest quality 4K projection solution to satisfy expansion plans
  • Required best 4K images quality plus attractive ownership costs

The Solution

  • SRX-R500 series 4K projection systems installed in small and larger format screens
  • 3D systems installed at 45 screens

The Outcome

  • Sony 4K gives Mars audiences the best possible picture quality
  • Low total ownership costs compared with other 4K projection systems

Related Products

SRX-R510P

SRX-R515P

SRX-R515DS

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We carefully compared 4K offerings from all manufacturers and Sony’s projectors distinguished themselves by being the best image quality available on the market. Sony 4K lets us give our guests the picture quality they deserve. Combined with low total cost of ownership this made the deal really attractive.

Kurt Rieder
CEO, Mars Cinema Group

Prestigious Turkish cinema chain invests in 4K

One of Turkey’s most prestigious cinema chains, Mars Cinema Group has installed over 80 Sony Digital Cinema 4K projectors to provide patrons with a thrilling movie-going experience.

The projectors have been deployed as part of the group’s ambitious programme of new cinema builds. Mars Cinema Group operates its nationwide network of theatres under the Cinemaximum name.

Blending high-tech screening facilities with superior service, Cinemaximum is Turkey’s leading cinema brand with 695 screens at 77 locations in 30 cities.

Stunning images on any size of screen

41 Sony SRX-R510P projectors give audiences the immersive thrill of Sony 4K in smaller auditoriums.

They’re joined by 29 SRX-R515P projectors for the group’s mid-sized theatres, plus eight SRX-R515DS dual projection systems for Mars Cinema’s largest PLF screens. Sony has also supplied 3D systems for 45 screens.

The projectors are deployed at ten sites across Ankara, Van, Mardin and Izmir. All systems were installed by Omega Cinema Systems, who is also providing maintenance and support for a five year period.

A growing need to satisfy audiences

“We are continuing our efforts to offer the best cinema experience in all corners of Turkey” says Kurt Rieder, CEO of Mars Cinema Group.

“As we’ve continued to grow, our need for new projectors has also grown. We carefully compared 4K offerings from all manufacturers and Sony’s projectors distinguish themselves by being the best image quality available on the market today.

Sony Digital Cinema 4K lets us give our guests the picture quality they deserve. This combined with a low total cost of ownership made the deal really attractive to us and our guests”.