“This honour represents the pinnacle of achievement in technical engineering and product development,” commented Gary Mandle, Senior Product Manager, professional displays, Sony Electronics’ Professional Solutions of America.
“It’s a fitting tribute to the dedication of these four individuals, and the hard work of the whole OLED team. High-quality reference grade OLED monitors are more important now than ever, especially when working with 4K content and beyond. The slightest variations in colour accuracy and colour reproduction will be readily apparent to the viewer. When it comes to critical evaluation and master monitoring, nothing is better for the job than Sony’s TRIMASTER ELTM OLED technology.”
This honour represents the pinnacle of achievement in technical engineering and product development.
Senior Product Manager, Professional Displays, Sony Electronics’ Professional Solutions of America
The team’s award-winning achievement was also recognised within Sony by a meeting with CEO Kazuo Hirai. Ichiro Tsutsui and Masahiro Take of Sony’s Professional Solutions Business Group (PSG) and Mitsuyasu Tamura and Mitsuru Asano of the Device Solutions Business Group (DSBG) recounted their experiences creating the BVM-E Series Monitor.
At the meeting, each recipient spoke about the role that he played in the development of the product line as well as about the special qualities of the Master Monitor. They stressed that no matter how high quality the video capture technology being used may be, the final check is ultimately always done on a monitor, so a great deal depends on the monitor’s display capabilities. As such, they said, the trust of the customers is more important than anything else. The recipients also played for Hirai-san clips of a testimonial video for the Master Monitor with messages from some of their customers.
From left: Masahiro Take, Mitsuru Asano, Kazuo Hirai, Ichiro Tsutsui, Mitsuyasu Tamura.
Creating an industry standard is no small feat in any field, and a relationship of trust must be built with the professionals involved in video production in order to grasp their needs, which must then be reflected in the product design.
President and CEO of Sony Corporation
In response to this Academy Award honour, Hirai-san had the following to say to the recipients: “CRT master monitors had been the industry standard for many years. The fact that Sony was the one to come up with a new industry standard to replace the old one is a hugely significant fact. Creating an industry standard is no small feat in any field, and a relationship of trust must be built with the professionals involved in video production in order to grasp their needs, which must then be reflected in the product design. Doing this successfully, that is, developing these bonds of trust and then creating a product that answers those needs and goes on to become an industry standard, is truly something that only Sony can do as both an electronics and an entertainment company.”
In addition to the four recipients, Hirai-san also expressed his gratitude to all employees who had a hand in the development process, after hearing from the recipients that so many others were involved, from its design to manufacture.
Hirai-san also added that “Sony has a deep understanding of what kinds of specs are sought after at video production sites, thanks to the production businesses that we possess. What this means is that listening to the needs of those involved in production is not only a realistic possibility for us, it is actually a responsibility.” He asked the recipients to “Please continue to make products worthy of the ‘Sony’ name that make use of the image and sound production technologies that we have cultivated for a long time,” conveying his high hopes for them in the future.
Sony offers a full line of professional OLED monitors that are ideal for critical evaluation in every aspect of the content creation market. The OLED monitors are distinguished by a range of unique features, including accurate black reproduction, wide dynamic range, excellent colour accuracy, and pixel speeds many times faster than current LCD technologies — all critical performance requirements for reference monitoring.
Sony was first to bring an OLED TV to the market with an 11-inch TV display, but the technology’s biggest success has been in broadcast and video production, where Sony’s OLED is used for ‘critical viewing applications’. There are tens of thousands of Sony OLED professional monitors in uses, from broadcast trucks, to movie and TV series location work, to post production houses and more.
From left: Mitsuyasu Tamura, Mitsuru Asano, Ichiro Tsutsui, Masahiro Take. Photo Matt Petit / ©A.M.P.A.S.
Sony’s professional OLED technology range is offered through the PVM and BVM series. These are used for editing, dallies review, graphics generation, and special effects, and for broadcast and cinematic production. The flagship BVM-E series includes wider colour gamut display and follows the Digital Cinema Initiative (DCI) recommendations for imaging. The 25-inch BVM-E250 and 17-inch BVM-E170 are the first monitors to deliver full HD resolution OLED panels with 10-bit drivers, and the BVM-E Series uses a proprietary Sony Professional Display Engine. New for 2015 will be the BVM-X300 V2 which is the next generation OLED master monitor offering full 4K resolution along with HDR (High Dynamic Range) display.
Sony OLED technology is also a previous recipient of a Technical Emmy Award Outstanding Innovation in Engineering Development.