Non Production Scores with Sony 4K

Non Production, Thailand.

How we helped

The challenge

  • Deliver the passion of sport in HD/4K

The outcome

  • Expand its HD/4K coverage and Super Slow Motion capabilities
  • Address clients’ needs for innovative live sports solutions

The solution

  • Acquire the HDC-4300 system camera and the PWS-4500 live server system capable of HD, 4K and Super Slow Motion

Sony has revolutionized sports broadcasting. Whether it is HD, 4K or 3D, Sony has the full suite of products and solutions to raise our game. Our international clients in particular, always insist on Sony for their events in Thailand.

Senee Plainthap
President, Non Production

Live Broadcasts of Sports

The worldwide sports event market is exploding. With stadiums capable of holding only a number of fans at any one time, the demand for live broadcasts of sports like football, racing, golf, basketball and volleyball has increased. The pent-up demand for live sports content has given rise to a new breed of sports broadcast specialists worldwide.

One such player in Thailand is Non Production. Established in 2001, Non Production specializes in renting out broadcast equipment for sports events as well as providing Outside Broadcast support for a wide range of live sports events in Thailand.

Says Senee Plainthap, President of Non Production: “Our goal is to be a key player in the equipment rental market for international and local sports coverage. We have the product range and expertise for live sports events of all sizes including outfitting OB vans for major events such as the SEA Games.”

As a leading supplier of broadcast solutions for sports, Non Production has an impressive client list covering free-to-air TV stations, cable television networks as well as international clients.

To ensure that it meets the exacting demands of its clients, Non Production carries a wide inventory of top notch broadcast equipment many of them carrying the Sony label.

Adds Plainthap: “Sony has revolutionized sports broadcasting. Whether it is HD, 4K or 3D, Sony has the full suite of products and solutions to raise our game. Our international clients in particular, always insist on Sony for their events in Thailand.”

Why Sony

A recent Sony acquisition for Non Production is the highly acclaimed HDC-4300 multi-format system camera. Designed specifically for the sports broadcast market, the HDC-4300 is the world’s first 4K system camera with three 2/3-inch 4K image sensors. This helps bring new levels of flexibility to live production, with the ability to shoot in HD, 4K, and up to 8x super slow motion HD footage.

Says Plainthap: “We were impressed with the HDC-4300’s outstanding image quality and amazing super slow motion capabilities.

“It helped that the HDC-4300 is also fully compatible with our wide range of existing Sony products and workflow, large lens adaptors and camera control units.”

To bring out the full potential of the HDC-4300, Non Productions teamed it up with the PWS-4500 live server system. Designed for 4K live production, the PWS-4500 also supports HD, High Frame Rate in both 4K and HD and Slow Motion replay. This compact server is one of the key elements of Sony’s next generation of 4K and HD live production solutions with Sony NMI IP technology.

Says Plainthap: “The PWS-4500 gives us the flexibility of simultaneous 4K and HD recordings and its large internal recording capacity is a big draw especially for major sports events coverage.”

By working closely with Sony, Non Production has been able to raise its game and stay ahead in the competitive world of live sports events.