Sony kicks off a winning 4K Video Security solution at Newcastle's Rugby World Cup fanzone

Fans all over the world have traveled to England for the Rugby World Cup 2015. As one of the host cities, Newcastle created a fanzone area as an extension to its stadium for spectators to watch and enjoy all of the matches, as well as get involved in lots of fun rugby-related activities. With thousands of fans on site at any one point, Newcastle City Council chose to add the Sony SNC-VM772R 4K Video Security camera to its existing network to ensure maximum security and safety of the public.


When looking for a security solution to meet the demands of the busy site, Newcastle City Council made it clear that optimum image quality was a top priority in order to ensure the most effective monitoring possible. With a large area to cover, it was crucial that the solution would be able to capture the entire site and the minute details of the scene to provide round the clock surveillance.


The site required a robust security solution which offered broad coverage and the best footage quality. The solution needed to deliver all the benefits of 4K technology, particularly high image resolution, without adding to the strain on the video network. Newcastle City Council needed to cover a wide field of view on the site whilst simultaneously having the ability to zoom in to areas of interest within the scene to make identification undisputable every time.

Sony solution

Sony’s 4K SNC-VM772R security camera was installed to monitor the fanzone area. The 4K camera combines the enhanced resolution of up to 20 MP with impressive low-light sensitivity, bandwidth optimization features and intelligent scene capture capability (to automatically deliver the best picture quality depending on the scene), ideal for on-site surveillance at the Rugby World Cup fanzone.

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The fully integrated, easy-to-manage system has delivered comprehensive security at the fanzone during the Rugby World Cup. Traditionally, high-resolution imaging has come at the expense of low-light sensitivity. The high sensitivity and 1.0 type 20 MP Exmor R™ sensor used in the SNC-VM772R means that 4K high resolution recording is maintained regardless of lighting levels, enabling clear image capture in light and dark conditions. The implementation of 4K has created a streamlined security solution on the site, so identification can be accurate each and every time. The camera has seamlessly integrated within the site’s large existing security network, providing high image capture in the site’s key area.

Why Sony was selected

Newcastle City Council tasked Universal Systems Solutions (USS) with providing detailed coverage of the entire site when it was at full capacity. The organization entrusted USS to deliver the quality security solution it needed, and, thanks to the depth of USS’s expertise and strong partnership with Sony, the company was able to seamlessly fulfil its customer’s requirements. This was achieved by implementing a reliable solution which fitted with the existing Sony models, providing 4K image coverage in the required area at a low bandwidth. USS was impressed with the SNC-VM772R’s hassle-free fitting and ease of installation on site. The SNC toolbox mobile, a convenient app that provides a simpler and smarter Video Security camera setup for installers, meant the camera could be easily installed at a very high point and managed via a smartphone, omitting the need for the installers to climb up and down ladders to adjust the field of view.

Paul Angus, Community Safety Officer at Newcastle City Council explained:  “When we were looking for a security solution on site, we wanted a top of the range product which delivered uncompromising image quality. Since installing the solution we have been very impressed with the enhanced image quality and wider scene capture. Compared to analog and HD models, we’ve been able to see details within a scene much more clearly and can easily differentiate between colors and shapes in the images we capture.” Kevin Bruce, Director at USS describes the solution: “Having worked with Sony for many years, we remain impressed by the breadth and quality of its Video Security solutions which meet the high standards expected by our customers. The combination of the 4K camera’s lower bandwidth, night time viewing, and back light compensation made it the ideal option for Newcastle City Council’s fanzone. Sony’s technology has been core to delivering against the brief together with enabling us to migrate to the latest future-proofed surveillance system during this project.”

Additional information

Product listSystem integratorApplication provider
SNC-VM772R: 1 unitUniversal systems solutionsMilestone

Contact your local Sony Solutions Specialist to find out more