Automotive retail displays

Drive the consumer journey with cutting-edge digital signage
Car dealerships trends
Clock icon
Extended purchase-to-delivery wait
Hand selecting icon
Rise of online shopping
Text bubble with star icon
Embracing digitalisation
Ecologic symbol with leaves icon
Supporting sustainability
Retail display solutions for automotive showrooms

Sony’s car showroom displays present the perfect solution. They can be fully integrated with existing operations to project awe-inspiring ads, relay model information, craft an immersive experience, and allow for personalised user interaction.

Bright, high contrast image of car on black background is shown on Crystal LED wall
Capture attention

Sony’s retail displays are tailored to create an eye-catching, welcoming environment, which conjure a positive sense of wonder and discovery in the customer from the minute they walk in.

Customer touches screen of display with touchscreen overlay
Improve brand awareness

Our digital signage solutions offer holistic client care in the form of advertising, education, and customer service from an interactive hub which fosters greater brand awareness and deepens brand loyalty to increase footfall.

Customer touches screen of display with touchscreen overlay
Optimise performance

Our interactive displays maximise revenue by creating an eco-system in which vendors can streamline ads, branding, and brochures while offering customers an engaging, immaculate experience to drive purchases.

Create immersive visual experiences

Steer the attention of clients with BRAVIA 4K Professional Displays, our 3LCD laser projector and Crystal LED Video Walls which pack Sony’s trademark processing power to deliver flawless, high-contrast HDR pictures in vivid colour with seamless, ultra-smooth transitions sure to inspire awe from any angle or distance.

LED wall displays a high brightness high contrast image of a car with a red design on top
Two people looking at a car on a professional display

Phygital experiences that increase customer engagement

Race to the vanguard of the gamification of the industry, by putting the customer in the driving seat and letting them build their dream car spec-by-spec to be rendered exquisitely on our BRAVIA Series Professional Displays packed with Sony TRILUMINOUS technology for faithful colour reproduction, before unleashing the visceral roar of the engine through our SLS-1A Speakers.

Scalable to client dreams

Build an experience without limit on a scale with the customer’s imagination by tiling multiple bezel-free displays from Sony’s X1™Crystal LED Wall series to create giant LED video installations of virtually any size or aspect ratio to kindle and inspire the passions of the customer or throw super-sized images onto any shape or type of surface with our projectors.

A car parked on a road with a city skyline in the background on a Crystal LED wall
A customer standing in front of a screen with a car on it

Cost efficient solutions

The automobile industry is constantly innovating, and so dealerships can never take their foot off the pedal – which is why our energy-efficient BRAVIA retail Professional Displays are built for seamless round-the-clock reliability with lagless Motionflow XR technology, while being packed with smart-apps to help streamline brochuring and ad-campaigns. Our Crystal LED video walls feature an energy-efficient fan-less design that eliminates the need for costly air conditioning. The long-lasting laser light source of our projectors lets shoppers enjoy uncompromised high-brightness images for up to 20,000 hours*.

*Depending on usage environment.

Capture customer attention, even under bright lights

Harsh room lights can mean washed-out, hard-to-read signage and information screens that customers ignore. Premium BZ40L BRAVIA Professional Displays feature Sony’s cutting-edge Deep Black Non-Glare Coating technology that reduces hazing and screen reflections caused by bright lights. You’ll be rewarded with vibrant, high-contrast visuals that customers can see clearly from any angle – keeping them engaged and informed on every visit.

Find out more >

BRAVIA with Deep Black Non-Glare Coating attracts shoppers visually

Find out how we can help

Download our Retail Display and Digital Signage Solutions brochure

Explore retail display solutions for car showrooms

Sony offers a number of solutions to act as the ignition which will give your car showroom the boost it needs, ranging from BRAVIAs and Crystal LED walls to projectors and speakers.

Attracting customers

Our Crystal LED BH/CH-series video walls offer the immersive visual experience that will drive customers to your car showroom. For less conventional spaces, the VPL-GTZ380 projector can throw spectacular super-size images onto any shape or type of surface. Dazzle shoppers and attract them into your car dealership. Complementing this visual experience, the SLS-1A speaker enhances this immersion with powerful sound that surrounds your visitors.​

A red car in front of a Crystal LED wall with a road


Our high-brightness BRAVIA BZ40L Professional Displays are ideal for presenting offers with rich vivid colours, in screen sizes up to 85”. Your advertisement will stand out with our biggest 98” BRAVIA BZ50L Professional Display or cost-effective EZ20 Series. Create super-sized visuals with unprecedented impact and realism with our Crystal LED BH/CH-series.​

A customer in a room looking at a Crystal LED wall with a car
Image of meeting room with group of people beside a BRAVIA screen

Managing operations

Ideal for managing the operations of your sales teams, BZ35L Professional Displays offer an extra wide viewing angle available in a wide range of sizes up to 85″ to fit every meeting room.​

Speak to our team today about our Retail Display Solutions for Automotive Showrooms

Explore our display and digital signage solutions