Sustainable retail: how tech helps fashion and beauty stores create digital signage experiences to engage shoppers on every level
From video walls to in-store signage: digital tools are helping fashion/apparel and beauty retailers entice customers and create more memorable shopping experiences. As consumers place an increasing premium on sustainability, it’s crucial that stores’ use of technology reflects the expectations of today’s shoppers.
Meeting shoppers’ expectations for a greener retail experience
From the way fashion, health and beauty labels source raw materials to the physical in-store experience, consumers are becoming more sophisticated in their consideration of luxury and value brands alike. This insistence on sustainability is also apparent in technology providers’ offerings, reflected in industry initiatives to consume less energy and natural resources at every phase of the product lifecycle. It’s welcome news for retailers, who can benefit from reduced running costs while demonstrating a commitment to our planet’s future that shoppers can actively engage with.
Deeper customer engagement that doesn’t cost the earth
Physical retail is the frontier where fashion and beauty brands can earn the loyalty of customers – or lose it in an instant. Every department store, boutique or pop-up provides an intimate touch-point between brands and shoppers, allowing consumers to evaluate products at first hand by sight, hearing and touch: something that no website or app can fully replicate. In this environment digital displays play a critical role in deepening customers’ relationships with products and brands. And by choosing today’s energy-efficient solutions like Sony BRAVIA Professional Displays, retailers can deliver immersive visual experiences while reducing their own environmental footprint.
Cutting edge content, less waste
Digital content can be produced far faster and more efficiently than designing and printing promotional banners, posters and signage or fabricating complex PoS systems. By leveraging today’s easy-to-use digital signage solutions, retailers can dramatically reduce or eliminate their reliance on costly printed materials that are thrown away or recycled at the end of a brief promotional campaign or season. What’s more, content updates – like a change in product pricing or availability – can be made almost instantly, ensuring stores and brands give shoppers information that’s always up to date.
Driving cost reductions and greater sustainability
Our BRAVIA Professional Displays don’t just look great in your store – they’re kinder on the planet, too. Energy saving settings can be easily accessed and customised via an Eco Dashboard, helping you stay in control of electricity costs. And thanks to BRAVIA’s inbuilt signage software, there’s no need to invest in additional set-top boxes or media players to inform and excite shoppers with colourful, high-impact visual content at every stage of their store visit.
Sustainability in every scene
At Sony we’re committed to reducing the environmental impact of all our products across their lifecycle, from the use of recycled materials and a reduction in non-renewable packaging to smart energy-saving features on our BRAVIA Professional Displays. Find out more about the innovation inside BRAVIA that makes our displays the more sustainable choice for today’s demanding retail applications.
