Wayfinding for retail

Solutions that enhance customers’ retail experiences with bright, colourful digital signage to guide shoppers.

Sony solutions offer

Comprehensive solutions

Our pro displays integrate with partner software to provide complete solutions.

Simple set up

Rapidly customise screen settings to suit stores’ and shopping centres’ requirements.

Support and maintenance

Reliable operation in gruelling environments for minimised downtime and maintenance.

Clear, bright images

High brightness to encourage customer engagement, even in brightly lit interiors.

Wayfinding solutions for every retail environment

Show customers the way with clear, bright, colourful signage that can’t be missed, even in brightly lit retail stores and shopping centres. Our BRAVIA professional displays are engineered for dependable round-the-clock operation, with installation-friendly features like centralised management of screen settings and flexible portrait, landscape or tilt mounting to suit any retail space.

Extra-bright 4K images with wide viewing angle

The high panel brightness of every BRAVIA pro display gives shoppers a clear, unambiguous view of maps and floorplans, even in brightly-lit department stores. BRAVIA pro displays also feature a wide viewing angle, allowing every shopper to see information and directions as they navigate through stores and shopping malls.

Customer touches display with bright "press to start" message in shopping mall.

Fast, simple set up

Pro Mode saves precious installation time, allowing BRAVIA settings to be customised and copied quickly across multiple screens during set-up. Easily adjust and save power scheduling, PIN lock and other display settings for seamless operation in any retail environment.

Sony's Pro settings screen for starting pro mode, changing to normal mode, view current settings, export pro settings or reset all settings.

Sized to suit every retail space

BRAVIA pro displays are designed for seamless integration in today’s retail environments. There’s a comprehensive choice of panel sizes from 32” right up to 100” to complement the wayfinding needs of smaller stores and large shopping centres alike. Information screens can also be mounted horizontally or vertically to suit any sales environment.

Display in shopping centre shows wayfinding for music festival tickets purchase.

Create, update and manage signage with ease

BRAVIA’s inbuilt HTML5 content platform makes it easy to present wayfinding information to shoppers that blends images, videos, text and web content. BRAVIA integrates smoothly with a wide range of signage solutions, allowing rich content to be authored, scheduled and delivered to connected screens. Smooth integration with third-party touchscreen overlays simplifies creating interactive wayfinding solutions that customers love.

Woman looks at floormap on display with overlaid BRAVIA display with store opening announcement.

Reliable and energy efficient

BRAVIA can help retailers support business sustainability goals with smart features like programmable screen on/off times that cut energy consumption outside store hours. Lifetime operating costs are reduced further with reliable 24/7 operation for reduced maintenance requirements.

Customer checks professional display with black screen and message "touch screen for assistance".

Explore BRAVIA 4K displays for wayfinding applications


The biggest, brightest, most advanced BRAVIA in 100” screen size, for vibrant signage even in brightly-lit stores.

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Sony's BRAVIA BZ40J with floor map.


Exceptional brightness and image clarity with a wide viewing angle; in screen sizes up to 85”.

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Sony's BRAVIA BZ40H with wayfinding indication for information point.


High brightness and wide viewing angle in 43” and 50” screen sizes plus easy customisation options.

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Sony's BRAVIA BZ35J with wayfinding indications for new store opening.


Bright, high impact images and round-the-clock reliability in screen sizes up to 75”.

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Sony's BRAVIA BZ30J with sales indication.

Sustainability in every scene

BRAVIA professional displays are designed with intelligence to be kinder on the environment.

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Want to know more about our retail display solutions for wayfinding? Speak to our team today