Five reasons to change the way you make news
Why Media Backbone Hive is the answer for today’s news production
In the ongoing search for TV news’ lost audience, a unified content platform could be the answer. Here are five reasons why you should choose Media Backbone Hive – the highly scalable broadcast production system for news and sport.
Hive makes collaboration quicker and easier for journalists, editors and producers, allowing them to be the first to tell their stories using social media as well as TV and radio – wherever they are in the world.
Built on latest datacentre technologies and cloud friendly, Hive includes a rich toolset, open APIs and wide customisation capabilities. It offers flexible, powerful workflow and content management capabilities, streamlining your news operation by removing silos and eradicating duplication.
Resilient Hyper Converged Node technology makes it possible to scale storage and processing dynamically, whether on-premise or in the cloud. And as a totally software based environment, Hive helps you reduce upfront costs and adopt an opex model instead.
1. Be more productive
Media Backbone Hive lets news organisations deliver more content, in the right format, to more audiences – helping you attract new audiences while enticing back those lost viewers. It even allows breaking stories to be published by members of the public if desired. And crucially, it lets you respond rapidly to changes in business demand and optimise costs by avoiding inflexible capex investments.
2. Demolish silos and streamline your workflow
Media Backbone Hive’s publishing capabilities serve traditional TV playout plus social media, the web and mobile. It oversees different elements connecting to a Newsroom Computer System (NRCS), across import, production, publishing, planning, archive and playout while integrating seamlessly with third party tools. And, by combining NRCS control with networked news production capabilities, it simplifies the task of getting news out quickly to multiple audiences, on multiple devices, from anywhere in the world. Journalists can read the wires, pull and edit video, collaborate with remote correspondents and other journalists. And they can also perform additional production work like re-versioning content for different media – all without jumping from one system to another.
3. Make the most of the cloud – your way
Hive can be deployed on-premise, in the cloud, or a hybrid of both. It’s built around a distributed services architecture – so different elements can be deployed in different locations as needed to meet cost, bandwidth and other operational requirements. Broadcasters can pick the approach that’s best for them – giving the flexibility that’s vital for modern news production.
4. Collaborate easily and efficiently
Hive offers a unified content platform, allowing online, TV and radio news teams to share, search, access and make use of the same content. This reduces duplication and negates the need for separate systems and technology, while allowing greater collaboration on stories. Footage is ingested once – and then it’s immediately available to all team members, including mobile journalists and reporters out in the field, anywhere in the world.
5. Adopt an 'expand or kill' strategy
The inherent scalability and flexibility of Hive makes it easy to add temporary applications for specific events such as a sports tournament or a political event. It’s a type of agile prototyping, allowing news organisations to try new approaches at low cost, measure their success and then either expand it or kill it, depending on results.
Discover how Media Backbone Hive can bring news teams together and streamline your news operation – today and tomorrow.
