Media organisations are looking for ways to increase audience engagement while improving efficiencies.
Organisations are striving to reduce manual operations, cut costs and increase speed across targeted workflows areas.
Organisations want to get more value out of their content – increasing its longevity and enabling instant access to archives and improved production integration – digitising content to open up new revenue opportunities.
Content creators want to achieve higher audience engagement with better quality content and more internationally saleable product or coproduction and key to achieving this is better content workflow adoption and future=proofed active archiving capability.
Multi-MAM organisations require greater and less duplication across several production islands.
For organisations who want to take advantage of the operational benefits of moving to the cloud while retaining consistent access to content and computer resources, no matter where they are.
For organisations looking to create more authentic and connected relationships with their audience, with secure streaming and the ability to enable viewers to connect with one another.