Share events. Reach further. Broadcast Live.

Anyone, anywhere, can be in control of live event broadcasting with Sony Virtual Production.

This on-demand solution, powered by Amazon Web Services, delivers events to a global audience instantly, on multiple platforms.

Switch cameras, add captions, control comments, all in the cloud. Share professional streaming coverage with no extra infrastructure – just an internet connection.

Loading video...

Start your free trial

How you can use Virtual Production

Virtual Production is an easy and economical way to share a live event simultaneously to multiple digital platforms. The flexible subscription service allows anyone to dynamically control and stream coverage of events – from corporate meetings to music festivals, from esports to fashion shows – the way you want it, when your audience demands it.

Virtual Production hits the road with Red Bull

Challenging locations in the Swiss mountains, combined with a limited production budget, meant traditional Outside Broadcast methods could not cover the annual Alpenbrevet motorcycle race. See how Red Bull used Sony Virtual Production to share all the excitement of the event for its global social media audience.

Loading video...

How it works

Easy setup

Stream live events over a normal internet connection, using just a combination of laptop, wireless cameras and audio.

Professional vision and sound

The cloud-based operation supports frame-accurate switching, vision mixing features, audio follow and pre-fade listen, full audio and video stream sync, as well as programme stream recording.

Remote production

Switching cameras, audio mixing, and inserting graphics and captions are all performed through the browser interface – no need for OB vans or broadcast uplink services.

Scalable solution

A solo operator can control up to six wireless cameras from a laptop, and output over three parallel channels using low-latency RTMP streaming.

Social media integration

Integration of captions with social media feeds and live control of comments leads to better engagement with viewers and a more dynamic production. 

Cost effective

The software as a service, on-demand structure means you only pay for what you use.

Ensuring Quality

Some streaming solutions struggle to deliver the richness of live events over slow or variable internet connections. Our unique QoS (Quality of Service) technologies ensure that Sony Virtual Production will deliver the best pictures to your audience, without glitches and dropped frames, even given the limitations of real-world networks.

Loading video...

Discover live switching on 4G mobile networks, with multiple camera streams and simple graphics and clips

Compatible Sony Cameras

PXW-Z280

Setting the standard for handheld image quality and direct to air broadcasting in the IoT era.

Find out more >

PXW-Z190

4K Handheld Camcorder with all-new 1/3-type 3CMOS with 4K 50p/60p recording capability.

Find out more >

CBK-FS7BK

ENG Style Build-up Kit for FS7 and FS7 II 4K Super 35mm camcorders.

Find out more >

Our Virtual Production packages and pricing

Find the right Virtual production plan for your business, start your free trial today. No credit card required.

Simple bundle package
${Stripe.Currency}$${Stripe.TotalPrice}$ One off
inc VAT
For ${Octopus.BroadcastingHours}$ hours credit**
Perfect for one-off events
No contract, no fuss
Only ${Stripe.Currency}$${Stripe.Price}$ /hour
inc VAT
*No credit card required, content will be watermarked
**Valid for 6 months
Regular monthly user
${Stripe.Currency}$${Stripe.TotalPrice}$ /month
inc VAT
For ${Octopus.BroadcastingHours}$ hours monthly usage**
For your regular broadcasting needs
Reliable, simple rolling contract
Only ${Stripe.Currency}$${Stripe.Price}$ /hour
inc VAT
*No credit card required, content will be watermarked
**Usage outside of your allowance charged at £1.20 (incl VAT) per Excess Minute
Enterprise package
${Enterprise.Currency}$${Enterprise.TotalPrice}$ /year
inc VAT
Annual contract, ${Enterprise.BroadcastingHours}$ hours per year
For larger organisations
Flexible packages for businesses
${Enterprise.Currency}$${Enterprise.Price}$
inc VAT
Contact our advisors for the best deal

What’s included?

Up to 6 camera/streaming sources

Professional Switching Quality 

Most reliable streaming with QoS Protocol

  • Up to 3 simultaneous RTMP Outputs
  • 2 clips Players
  • Supports RTP/RTMP/QoS
  • Perfect for YouTube Live and Facebook Live
  • Lightest Professional live streaming set up (No on site mixer or encoder, less crew)
  • 2 Logos with transparency
  • Audio/Video Synchronisation
  • Full Cloud based solution
  • Easy & intuitive graphic user interface
  • Tweets insertion in graphics

Get 20 hours of broadcasting time with a free trial. No credit card required!

Access valid for 30 days. Content streamed during free trial will be watermarked.

Already had your free trial?

Need help?