Join us at NAB Show 2026

April 19th – 22nd

Booth C8401 

Register with our VIP code: NS3399

NAB promotional banner that reads “The Power  Behind Your Story” Headline with a glowing power icon.

Every image and narrative holds the potential to inspire, connect, and transform. At Sony, we recognize that our technologies, products and innovative workflows serve as the driving force behind your storytelling. By providing the tools and platforms necessary for creativity, Sony is enabling creators to capture their moments and express their vision with a high level of quality and authenticity. From acquisition to delivery, let Sony be the power behind your story.

NAB Show Highlights

See the workflows, services and products that are the power behind your stories.

Find out more >

Sony Exhibit Map

Engage with our technology experts and explore the latest in Live, News, Imaging, Networked Solutions, Virtual Production, the Cloud and more.

SONY’s NAB Show booth floor plans.

Check our daily schedule for live panels with industry experts.

Experience the products and solutions being showcased

Live Production Solutions

Empowering live productions with intelligent, connected workflows spanning the venue to the cloud and everywhere in between.

Abstract digital city graphic representing live product solutions.
Videographer filming an event with professional camera.

News & Production Solutions

Maximize your content’s immediacy and credibility by delivering authentic, high-quality content fast and efficiently.

Imaging Solutions

Professional cameras for every level of creator, to give your storytelling the power it deserves.

Videographer holding cinema camera and tripod outdoors by the sea.
Virtual production studio with large LED wall displaying a mountain landscape.

Virtual Production

Combine the realism of location shooting with the flexibility of virtual sets.

Sustainability

Every member of the media and entertainment industry has a responsibility to conduct themselves ethically and find ways to reduce their environmental impact.

See how we’re building a more fair, more sustainable society and a brighter future.