Toboggan Group, setting the technical standard for audiovisuals in Spain, trusts Sony
Behind many of Spain’s top fiction and entertainment productions, Toboggan Group operates numerous studios, production, and editing centres, as well as mobile units, all outfitted with cutting-edge Sony technology.
- Toboggan Group needed to provide advanced technical solutions for its diverse clientele
- Adapt to the different needs of each production, such as Live Events, entertainment and fiction, offering production capability meeting the demand of clients and producers
- Sony is a partner that offers high quality professional equipment supporting their production needs for long term
- The Sony HDC-3100 offers versatility, robustness, compatibility with previous products and an exceptional return on investment
- Continue to support the demand of client with reliable solution from Sony with close support
- Capable of changing needs of production such as mixture of Large Format cameras into Live Production
Sony offers us not only a professional product but also a constant, direct, and satisfactory relationship that makes it a trusted supplier.
Lucas Gómez
Technical Director of Toboggan
Understanding the needs of professional clients is essential to provide a fast and local solution to any problem or demand. At Sony we offer pre-sales and post-sales services and we accompany the client throughout the entire production process. “At Toboggan we offer audiovisual technical services and we invest in Sony equipment because it is the requirement of our clients.”
Lucas Gómez, Technical Director of Toboggan
Investing in robust products with a long life cycle like those from Sony is essential for the profitability of the business. That is why we equipped the OB Van unit with HDC-3100 cameras that are compatible with the HDC-1500 with which we continued to work in the last 10 years.
Yiyo Rubio
Technical manager of the Entertainment Area, Toboggan
Audiovisual services for large production companies
Since 2017, Toboggan has been offering live production and post-production services for live events, fiction, film and advertising. It has 13 studios, 6 production centres and 3 editing centres distributed throughout Spain, mainly in the community of Madrid, where it also houses his OB Van units. Toboggan not only offers the most advanced technical resources and qualified workers with extensive experience in the sector, but also has all the services from equipment rental, sets, or even all the facilities such as catering or dressing rooms in a single company, offering a fundamental competitive advantage.
The variety of formats and productions has led Toboggan to invest in technology and equipment capable of adapting to a market and to very demanding clients in terms of means and time. Proof of this are the three OB Vans that Toboggan offers and which are located in its Entertainment centre in Leganés, whose main advantages are space and technical equipment.
On the stage and in the OB Van
Most of the live and entertainment productions are still in HD, Toboggan explains. And the HDC-3100 is a key piece in this work. Its durability, versatility and the relationship it offers between performance, quality and price have made this camera a benchmark in the market. The connectivity and remote control options of this model are also key to making work easier on the recordings. And what’s more, it is compatible with the veteran HDC-1500 that they continue to use and that has demonstrated great resistance after more than a decade of work.
Sony’s range of cameras for broadcast and film allows Toboggan to offer solutions in different areas and productions with a consistency of colour and results that is key. There is increasing interest in mixing camera bodies with different sensor sizes for aesthetic reasons and being able to have different lines with the same quality and colour from Sony is something that directors of photography are asking for.
In addition, Toboggan has mobile units where Sony is also present with other equipment that closes the circle of a unique audiovisual. The Sony switchers or monitors with OLED technology are fundamental pieces in these units where it is possible to work with up to 30 chains of Sony cameras.
The importance of a closer partner
It is essential to invest in equipment that the client asks for and that offers solutions capable of adapting to all types of productions. Two basic pillars to which we must add another piece: the attention and proximity of the brand. If understanding the needs of its client is essential for Toboggan to have become an audiovisual reference in the country, for Sony, it is also key to be able to be close and attentive to what happens in a changing sector that requires quick responses.
Not only in the technical and equipment part, but also in the consulting and pre-sale service to be able to find the best audiovisual solutions in each of the areas of live broadcast, filming and post-production of the content. In the case of Toboggan, it is a great challenge for Sony to be able to offer equipment and services that allow working on live events, fiction filming for the main channels and platforms, as well as entertainment programs.
