Retail store with high contrast professional display mounted on the wall

BRAVIA with Deep Black Non-Glare Coating: high-contrast pictures that connect instantly with audiences

Featured exclusively on BRAVIA BZ40L Professional Displays, Sony’s Deep Black Non-Glare Coating technology reduces screen reflections and boosts image contrast, even under the glare of bright lights in retail stores, workspaces and classrooms. It’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Find your nearest BRAVIA professional display dealer

Speak to one of our expert display dealers to find out how we can help you.

Attention grabbing pictures that can’t be ignored

Harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. The Deep Black Non-Glare Coating panel technology on BRAVIA BZ40L Professional Displays reduces screen reflections that makes other screens look dull and lifeless. Switch to BRAVIA with Deep Black Non-Glare Coating – and wow your audience with vibrant, high contrast 4K HDR images with rich lifelike colours and deep, solid blacks.

Professional display with a greyish image with reflection
Anti-Glare, No Low Reflection
Professional display with a high contrast image
Deep Black Non-Glare Coating
Deep Black Non-Glare Coating: how does it work?
Diagram explains anti-glare with exiting light reflected in all directions
Anti-Glare

A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.

Diagram explains low reflection with entering and exiting light
Low Reflection

A special coating added to the surface of the panel causes incident light rays to interfere and cancel. This significantly reduces the strength of reflections seen by viewers.

Find out more about Deep Black Non-Glare Coating

Professional display in retail store showcasing a high contrast image

Generate more excitement in retail stores

There’s only one chance to grab shoppers’ attention before they move on. Digital signage, advertising and promotional displays can look pale and insipid in brightly lit retail stores, showrooms and malls. BRAVIA with Deep Black Non-Glare Coating means colourful, high-contrast visuals that shoppers can see clearly from any angle.

Impressive clarity in work environments

Delivering a truly professional image to visitors and staff is crucial in corporate lobbies, boardrooms and meeting rooms. BRAVIA’s Deep Black Non-Glare Coating adds extra impact to presentations, information screens and signage. Our 4K HDR professional displays’ wide viewing angle makes sure your company message is seen clearly by everyone in brightly lit meeting rooms and public areas.

Team in meeting room with professional display mounted on the wall displaying a high contrast image
Classroom with professional display mounted on the wall with a high contrast image

Capture and keep students’ attention

Lecture theatres and classrooms are often flooded by bright lights, making it difficult for students to see the fine details of teaching presentations. The innovative Deep Black Non-Glare Coating on our latest BRAVIA BZ40L displays reduces screen reflections and hazing caused by room lights and daylight. Give everyone an inspiring lesson in colour, contrast and detail – deepening students’ engagement with teaching materials that include text, diagrams, photos and videos.

With BRAVIA, sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens.

Find out more >

Sony's BRAVIA with a landscape image and landscape background

Discover BRAVIA BZ40L with Deep Black Non-Glare Coating

It’s the premium BRAVIA 4K HDR display that’s made for business. Available in screen sizes from 55-85 inches, beautifully styled BRAVIA BZ40L offers spectacular image quality with impressive brightness, enhanced by Deep Black Non-Glare Coating technology for high-impact pictures that grabs your audience’s attention from any angle. With generous 32GB internal storage and installation-friendly features, BRAVIA BZ40L is the truly professional choice when your image matters above all else.

Find out more >

BZ40L series displays with high contrast images

Find your nearest BRAVIA professional display dealer

Speak to one of our expert display dealers to find out how we can help you.