Live Production Insights

Every company in live production faces industry-wide challenges: new competitors, smarter technology, more demand for content, heavy pressure on costs, and the battle for consumer attention. IP technology is transformative, but it isn’t enough on its own. Technological change starts with business insight.

Sony helps MCS-Sachsen beat Covid challenges to upgrade studio facilities with XVS switcher.

CyLTV has invested in Sony professional cameras and introduced wireless workflows for faster, more efficient news production.

The collaboration with Sony has allowed EMG to offer broadcasters and production company clients a simultaneous HDR/SDR live sports production capability.