Sony at IBC 2025

12th-15th September
Come and see us Hall 13

Register with our VIP Code: IBC1362

Your Gateway to Creative Innovation

Fuel your creativity & storytelling capabilities with a connected ecosystem addressing your needs. Engage with our technology experts & explore the latest breakthroughs in Live, News, and Filmmaking production discovering our cutting-edge tools that allows you to focus on your creativity and reshaping every day the art of storytelling.

Aerial view of a modern exhibition booth layout with various labeled sections including Virtual Production, Cine & Filmmaking, Software-Defined Broadcast, Sport Production, News Production, 5G, Live Production, Sustainability, and a Networking area. The design features a circular central hub with paths leading to different thematic areas.

Sustainability

Sony is committed to sustainability with its Road to Zero program aiming at carbon neutrality in 2040. We are working hard to make sure our stand has minimal carbon impact. This year our stand is scrutinized for recyclable material and reusable material.

What not to miss at IBC this year

Must-see products and solutions at IBC 2025

Latest Sony professional video camera