Open standards for IP Live
Wider production possibilities. Seamless interoperability.
Everyone working together
Open standards are great news for content creators, broadcasters, post production specialists – and everybody in the professional media production chain. Find out how Sony is a prime mover in shaping technical standards that encourage interoperability between products and solutions in a fast-growing IP live production ecosystem.
Get in touch for more information
Made for today’s media workflows
Without IP (Internet Protocol) there’d be no Internet. And today, IP is having an equally transformative role in the media production landscape.
IP takes content creators and broadcasters beyond the limits of the faithful Serial Digital Interface (SDI) that was never designed with today’s live production workflows in mind.
4K Ultra HD and beyond. HDR. High frame rates. Multichannel audio. Centralised real-time resource sharing and automated workflows. Cloud-based, virtualised and remote production. IP accommodates all these needs and more, consolidating production operations through a single, readily scalable network with cost-effective routers, servers and storage.
IP is already a reality. And its fast-growing success is thanks to open standards that give manufacturers a common platform to deliver innovative, interoperable products and solutions that media customers can benefit from – today and tomorrow.
Why do open standards matter?
Standardisation means certainty. For manufacturers, standards offer a technical blueprint to ensure their own hardware appeals to the widest possible market.
Just as importantly, standardisation gives broadcasters and content creators access to a wide ecosystem of interoperable products and solutions, with the reassurance of consistent performance with equipment from multiple vendors.
Whether you’re building a future-proof news studio – or sending pictures from a live event to a remote production facility 1,000km distant – open standards maximise your technical, creative and business options while reducing uncertainty and risk.
Setting the standards for IP
At Sony we don’t just harness the power of open standards – we help create them. Standardising IP technologies for professional media applications depends on coordination of the efforts of several technical bodies and committees. Sony is actively involved in the development of open standards for IP through our active participation in many of these organisations, including:
AIMS (Alliance for IP Media Solutions)
AMWA (Advanced Media Workflow Association)
EBU (European Broadcasting Union)
JTNM (Joint Task Force on Networked Media)
SMPTE (Society of Motion Picture and Television Engineers)
We’re always open for business
Transforming to IP Live with Sony doesn’t mean getting locked into one vendor’s proprietary vision. We’re committed to supporting seamless interoperability with a fast-growing ecosystem of hardware and complete solutions based on open standards – underlined by our proud support of the thriving IP Live Alliance that already numbers more than 60 industry partners.
