Viewing audiences are demanding more exciting, immersive viewing experiences. Content creators are looking for new ways to add value to their content while optimizing production efficiency.

We’ve been harnessing the power of AI for years – with innnovations like Face Detection for better-looking photos and our iconic AIBO robotic pet. Now we’re helping media professionals produce exciting new content in real time.

AI opens up new programme making possibilities for sports, live entertainment and more. Enhancing conventional content with AI makes content more informative and enjoyable for viewers – without disrupting your current workflows.

Pairing our powerful AI models with third party data enables exciting new applications – like automated highlight generation and condensed game generation for sports productions, or automatic scene detection and clipping for news shows.

We’re making live sports production even smarter. Sony’s AI can analyze images captured with our 8K and 4K camera systems, extracting real-time information on the player’s movements, ball trajectory and more to enhance viewers’ engagement.

Our cloud-based gateway for AI media enrichment leverages Sony AI for object recognition, scene and camera angle detection, image analysis, speech-to-text transcription and more.