Crystal LED transforms vehicle design at Mitsubishi Motors
The automotive manufacturer has brought fresh clarity and efficiency to its vehicle design process with Crystal LED Ultrafine Micro LED technology that outperforms conventional projectors or flat-screen displays.
How we helped
The Challenge
- Automotive manufacturer required extremely high quality display solution for vehicle design process
- Conventional displays presented limitations in terms of picture quality and installation flexibility
The Solution
- Crystal LED Display System (x2) installed at design studios in Tokyo and Okazaki City
- Each system features 70 tiled display units, giving total resolution of 4,480 x 1,800 measuring 5.6 x 2.3m
The Outcome
- Super-size, very high quality images with no gaps or seams between display modules
- Design team can accurately assess fine differences in image colour, detail and tone
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Compared to conventional LEDs, micro LEDs have extremely fine elements, are superior in expression and have design reproducibility. I believe that they are capable of enabling us to achieve the level of investigation and decision making we pursue.
Tsunehiro Kunimoto,
Corporate Vice President, Mitsubishi Motors Corporation Design Division General Manager
Accelerating automotive design
Established in 1970, Mitsubishi Motors employs over 30,000 people around the world. Under the tagline ‘Drive your Ambition’, the auto maker’s Design Division draws inspiration for new models from Mitsubishi’s heritage of honesty and dependability, while researching latest lifestyle trends and developing new innovations such as EV technology. “We’ve established design studios at our Okazaki headquarters, our Tokyo office and our Frankfurt office to strengthen our design creativity” explains Tsunehiro Kunimoto, Corporate Vice President, General Manager of the Design Division. “In a world where technology is progressing faster each day, development must be performed more efficiently, speedily, and with higher precision.”
Assessing every detail
As part of the company’s drive to digitisation, Mitsubishi has invested in Sony’s Crystal LED Display System that allows creative teams to check the fine details of new vehicle designs with unprecedented accuracy. Provided via Kyoshin Communications Co. Ltd.* and installed at auto maker’s principal design studios in Tokyo and Okazaki City, each system features 70 individual Crystal LED modules that are ‘tiled’ to create a super-size display measuring 5.6 x 2.3m with total resolution of 4,480 x 1,800.
*Company name changed to RestarCommunications from 1st April, 2020.
Displays from another dimension
“When I first saw Crystal LED at Sony’s headquarters I was amazed at the wonderful image quality” recalls Alessandro. “At the previous automobile manufacturer where I worked we used displays with gaps between the monitors. So I’m used to monitors with gaps in between them, but it’s better if there were no lines. Crystal LED does not have any visible seams between units. It is safe to say that they are displays from another dimension! Once you start using wonderful displays like these, you’d find it difficult to go back to using other displays with lines in between.”
Consistent colour, detail and realism
Crystal LED has given the design team a high-quality platform to share ideas, notes Atsushi Osada, Design Management Department Assistant Manager. “When we displayed sketches using conventional projectors and multiple displays, the lines would blur and the gradation the designers intended to convey couldn’t be expressed. With Crystal LED the sketches can be displayed precisely.” The richness and consistency of colour and detail reproduced by Crystal LED also makes it an ideal tool for critical computer-based design work: “I believe that with the capabilities of Crystal LED, the designs and colours that our CG (Computer Graphics) creators intend can be conveyed correctly to the management team.”
Flexible installation, lower maintenance
As Alessandro Dambrosio explains, Crystal LED offers more compelling advantages over conventional projection-based display solutions. “In the case of rear projectors, a space of over 6m is needed behind the screen for installation, but Crystal LED requires less than 1m. This is a very important point for limited installation environments. Also, maintenance is easy compared to projectors. Furthermore, I feel that Crystal LED has a great advantage since it can be used in both dark and bright locations.”
