Sony at IBC 2026

11th-14th September
Come and see us Hall 13

White text reading “Creativity Connected” encircled by an abstract graphic featuring swirling neon lines in green, orange, and purple colours.

When Innovation and Creativity Connect

Step into the future of media with Sony at IBC 2026. Experience how our cutting-edge IP networking, software-based workflows, and purposeful AI tools seamlessly connect visionaries globally.

Whether you’re looking into immersive content, premium broadcast, cinematic live experiences or web & social-first productions—elevate your storytelling, streamline your operations, and spark your next great innovation.

Aerial view of a modern exhibition booth layout with various labeled sections including Virtual Production, Cine & Filmmaking, Software-Defined Broadcast, Sport Production, News Production, 5G, Live Production, Sustainability, and a Networking area. The design features a circular central hub with paths leading to different thematic areas.

Sustainability

Sony is committed to sustainability with its Road to Zero program aiming at carbon neutrality in 2040. We are working hard to make sure our stand has minimal carbon impact. This year our stand is scrutinized for recyclable material and reusable material.

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