Stop by our booth and get hands on with these recently introduced products.

HDC R SERIES: Enhanced imaging for high quality content creation

Expand your creative horizons with the HDC R series portable system cameras, offering smooth handling and precise shooting for simultaneous HDR and SDR production. The HDC-5500RV/3500RV, HDC-5500R/3500R, and HDC-3200R features Extended Dynamic Range and Multi Sensitivity Modes for flexible operation in challenging lighting conditions. The 2/3‑inch Global Shutter 3‑CMOS image sensors deliver outstanding 4K image quality and an impressive S/N ratio. Wireless operation is also supported, with a choice of optional outside panels for added versatility.

Find out more >

View of Sony’s HDC-5500RV camera
Three-quarter front view of Sony HDCU-3500R camera control unit with rack-mount chassis and front operation panel

HDCU-3500R: High quality IP-ready camera control unit

This IP-ready Camera Control Unit (CCU) for HDC-3000 series system cameras provides both an interface to external equipment and a camera power supply. The compact and portable half-rack-width 3U form factor is ideal for OB production environments, with 12G-SDI and 4K output available via an optional HZCU-UHD35 software license. The CCU also provides a pathway for IP* operation with HDC Series optical fiber studio cameras.

*Optional H/W HKCU-SFP50 is required.

Find out more >

PXW-Z300: Breaking news standards...again

Discover the World´s first authenticity-ready camera. At the heart of the PXW-Z300 are three 1/2-type 4K Exmor R® CMOS sensors and the BIONZ XR™ image processor, delivering superior 4K60p resolution, true-to-life color, and low-noise performance. Combining our latest imaging innovations with advanced AI capabilities, this camcorder is engineered to deliver the highest standards in news, documentary, and field production workflows.

Find out more >

Sony´s New PXW-Z300 XDCAM Professional camera on a dark background with a subtle purple light effect at the base
View of LiveU TX1 on Sony’s camcorder

LiveU TX1: Fast file transfer, reliable bonded connectivity

The LiveU TX1 is a compact file transfer and video‑over‑bonded‑IP (VoBIP) transmission unit, designed specifically for Sony’s professional cameras. Built for speed, reliability, and mobility, the LiveU TX1 empowers content creators and broadcasters to move footage faster. As the most compact LiveU encoder featuring LRT™, it delivers reliable IP transmission in a remarkably small form factor. Footage can be sent directly from Sony cameras through the unit using high speed USB-C®, streamlining workflows from capture to delivery. Easy V‑mount attachment to the PXW‑Z300 ensures an integrated setup that’s ready for live production and rapid file delivery.

Planned availability in Fall 2026.

PWA-RXS: On-premises gateway from ca​mera to production

The Network RX Station (model : PWA-RXS), is an on-premises application that brings camera content straight into production .It receives camera‑native files as shot, preserving critical metadata such as timecode and GPS. The PWA‑RXS also supports a wide range of field transmitters, including PDT‑FP1 and LiveU field units, and can ingest IP streams from cameras using protocols such as SRT.

Once received, files can be automatically distributed to multiple destinations.

Sony’s PWA-RXS software interface showing multiple video sources
Sony’s PXW-Z300 camera with Content Authenticity Logo at the bottom

Content Authenticity: Building Trust into Every Frame

The news cycle is moving faster than ever, and video journalists need to tell their stories quickly, securely, and authentically. Learn about Sony’s full line of digital signature and certification technologies designed to ensure proof of content authenticity, in real time at the moment of capture. See how advanced AI processing, 3D detection and content creation expertise form a powerful storytelling combination for news gathering and reporting, enhancing the news media’s credibility and combatting the spread of misinformation and manipulated content.

Find out more >

ICP-X7000A: Advanced Control Panel for the MLS‑X1 Switcher

The ICP‑X7000A is a next‑generation control panel designed for flexible and reliable live production with the MLS‑X1 switcher. A double‑row XPT display supports clear source and macro assignments, while LCD‑programmable button pages for the Trackball and 10‑Key provide multi‑page customization to increase flexibility.

Integrated Utility and ShotBox functions, combined with Key Control, enhance operational efficiency. Support for multiple modules enables separate, role‑based control, and new and old modules can be used together.

The ICP‑X7000A features dual PoE+ (LAN‑A / LAN‑B) for redundant control network and power choice, plus a locking USB‑C power input for reliable power stability.

Planned availability in Fall 2026.

Image of ICP‑X7000A control panel switcher
Sony´s Alpha 7V on a dark background with a subtle orange light effect at the base

Alpha 7 V: Beyond Standards

The Alpha 7 V is a full-frame mirrorless interchangeable-lens camera featuring a partially stacked full-frame Exmor RS™ CMOS sensor with approximately 33.0 effective megapixels. Paired with a newly developed BIONZ XR2™ image processing engine with built-in AI, it delivers a significant performance boost across all aspects of imaging—from Real-time Recognition AF (Auto Focus) and Real-time Tracking to speed, stable color accuracy, still image capture, and video versatility.

Find out more >

PDT-FP1 Connectivity Platform: Advanced Connectivity Technology

The PDT‑FP1 connectivity platform leverages Sony’s cellular connectivity technology to transform creators’ workflows wherever they work. Mobile Carrier Optimization analyzes real‑time network conditions and automatically switches to the optimal carrier, ensuring reliable and efficient connectivity in changing environments. Premium connectivity options will also be available, supporting the needs of globally mobile creators who require dependable performance on the move.

Image of PDT‑FP1 panel
Sony´s OCELLUS on a dark background with a subtle blue light effect at the base

OCELLUS ASR-CT1: Expanding the Horizons of Visual Production

Introducing the OCELLUS (ASR-CT1) camera tracking system, a markerless system that can be used indoors and outdoors. This innovative new solution is camera agnostic and uses 4 out of 5 image sensors on a sensor unit to track feature point on video signals. The OCELLUS is ideal for use in both broadcast applications such as news, sports and weather, as well as cinematic applications.

Find out more >

Firmware Upgrades

Two Sony PTZ cameras, one in silver and the other in black. Below the cameras are six award badges: ‘NDI Certified', ‘NAB SHOW of product the year 2025’, ‘Best of Show 2023 - Sound & Video Contractor Winner’, ‘ProAV Award of Excellence - InfoComm’, ‘Church Production Top 5 - Infocomm’ and 'Zoom Certified Badge’.

BRC-AM7

Flagship PTZ camera with built-in AI analytics.

Find out more >

A monitor displaying M2L-X software GUI

M2L-X

Live production switcher for software-based live production workflows.

Find out more >

NXL-ME80 Product image

NXL-ME80

Media Edge processor. HEVC transmission for ultra-low latency and high picture quality using low bitrates.

Find out more >

Three-quarter view of BURANO cinema camera

BURANO

Update your BURANO filming experience with new sensor resolutions and improved color peaking display.

Find out more >

Side view of FX6 full-frame camcorder

FX6

Update your ILME-X6 shooting experience with an intuitive BIG6 home screen interface option, and an updated shooting screen layout.

Find out more >

Man climbing rocks in front of a large screen displaying a snowy mountain landscape

Virtual Production Tool Set

Discover the benefits of our Spatial Content Production Tools​.

Find out more >