Two BRAVIA displays, left with a person staring to the left, right with sea waves


Realise absolute image quality: flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.

4k HDR Logo

Transparent image

Awesome picture quality, brightness and contrast in our largest screen size

The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Transparent image

Spectacular 780 nit brightness, and more

Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Transparent image

Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting

Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Deep Black Non-Glare Coating: how does it work?
Image to demonstrate anti glare technology

A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.

Image to demonstrate low reflection technology
Low Reflection

A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.

Image showing range of screens available with Deep Black non Glare technology

Discover more about Deep Black Non-Glare

Superior pictures, always
Bravia BZ53L screen with flowing river image
High refresh rate

98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Bravia BZ53L screen with colourful buildings and river
Richer, more lifelike colour

XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™

The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.

XR Colour logo
XR Color

Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades, and realistic textures.

XR Clarity logo
XR Clarity

The powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources.

XR Motion logo
XR Motion

XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.

XR Contrast logo
XR Contrast

Bright areas are even brighter and dark areas are darker, adding depth to scenes without losing highlights or shadow details.

Exceptional dynamic range with Full Array Local Dimming

Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.

Image to show picture without LED backlight technology
With conventional edge LED backlight

Conventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.

Image to show picture with LED backlight technology
With BRAVIA XR Full Array LED backlight

With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.

Professionally designed for flexible installation

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. Our flagship 98” BRAVIA BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.

Bravia BZ53L Back view
Lighten the load

The 98” BRAVIA BZ53L weighs around 20kg less than Sony’s earlier-generation 100” 100BZ40J model, lightening the load on installation teams.

Bravia BZ53L screen carry handle
Safer carrying

Ergonomically positioned lower horizontal levels are easy to grab, making lifting more comfortable.

Bravia BZ53L in box in elevator
Easier access

The ability to temporarily carry BRAVIA vertically (portrait style) gives easier access for installers in elevators and stairways.

Side mounted terminal for all signal connections
Side-mounted terminals

All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Corner image of BZ53L with small SONY logo
Subtle logo positioning

The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel, so there’s nothing to distract your audience from immersive, super-size images.

Image showing landscape and portrait screen options
Portrait and tilt

Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Robust usability

BRAVIA FW-98BZ53L contains a host of useful functions for business, such as purpose-driven applications and setting customization to make daily work more efficient.

Professional settings

BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels, and block buttons to avoid tampering when the screen is being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Screen showing easy to use settings for BZ53L
BZ53L in retail store with men’s fashion image display

Simple signage

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

Google Meet logo
Meet more easily

Get Google Meet from Google Play Store and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Apple Air Play and Chromecast logo
Simple screen mirroring

Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

HTML5 logo
Flexible content layout

Built-in support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.

Get great pictures fast

Forget fiddling with display settings – focus on getting amazing results without fuss. One-Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings, and more.

Large BZ53L in sportswear store with a image of runner on screen display
32GB image

Large 32GB internal storage

The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98” BRAVIA BZ53L offers a very generous 32GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to displaying content and viewing screens.

Find out more >

BZ53L with high definition realistic nature landscape
Explore BRAVIA display solutions

There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.

Retail store window with Bravia screen display

Spark shoppers’ imaginations with colourful visuals and informative signage.

Find out more >

Lecture theatre with teacher using Bravia screen to present

Enrich learning in university lecture theatres, auditoriums and school classrooms.

Find out more >

Corporate workplace image with Bravia screen presentation
Corporate workspaces

Take visual communications to the next level in boardrooms, lobbies, and meeting spaces.

Find out more >