Automotive retail displays
Drive the consumer journey with cutting-edge digital signage
Car dealerships trends
Waiting times
A longer purchasing journey, exacerbated by supply-chain issues and chip delays, has led to fewer display models on lots to test, and greater waiting times between purchasing and receiving the car.
Consumer habits
Buyers are becoming accustomed to completing their consumer journey remotely; dealerships must lure their clientele back by providing value via a ‘wow’ factor which is impossible to replicate at home.
Consumer expectations
As customers become accustomed to online shopping, expectations for a ‘phygital’ service are growing. Dealerships must meet these demands with interactive technologies and solutions which allow for personalisation.
Sustainability
Dealerships are struggling to keep pace with constant innovation in an environmentally friendly way which is simple and streamlined to execute on-site.
Retail display solutions for automotive showrooms
Sony’s car showroom displays present the perfect solution. They can be fully integrated with existing operations to project awe-inspiring ads, relay model information, craft an immersive experience, and allow for personalised user interaction.
Capture attention
Sony’s retail displays are tailored to create an eye-catching, welcoming environment, which conjure a positive sense of wonder and discovery in the customer from the minute they walk in.
Improve brand awareness
Our digital signage solutions offer holistic client care in the form of advertising, education, and customer service from an interactive hub which fosters greater brand awareness and deepens brand loyalty to increase footfall.
Optimise performance
Our interactive displays maximise revenue by creating an eco-system in which vendors can streamline ads, branding, and brochures while offering customers an engaging, immaculate experience to drive purchases.
Create immersive visual experiences
Steer the attention of clients with BRAVIA 4K Displays, our 3LCD laser projector and Crystal LED Video Walls which pack Sony’s trademark processing power to deliver flawless, high-contrast HDR pictures in vivid colour with seamless, ultra-smooth transitions sure to inspire awe from any angle or distance.
Phygital experiences that increase customer engagement
Race to the vanguard of the gamification of the industry, by putting the customer in the driving seat and letting them build their dream car spec-by-spec to be rendered exquisitely on our BRAVIA Series displays packed with Sony TRILUMINOUS technology for faithful colour reproduction, before unleashing the visceral roar of the engine through our SLS-1A Speakers.
Scalable to client dreams
Build an experience without limit on a scale with the customer’s imagination by tiling multiple bezel-free displays from Sony’s X1™Crystal LED Wall series to create giant LED video installations of virtually any size or aspect ratio to kindle and inspire the passions of the customer or throw super-sized images onto any shape or type of surface with our projectors.
Cost efficient solutions
The automobile industry is constantly innovating, and so dealerships can never take their foot off the pedal – which is why our energy-efficient BRAVIA retail displays are built for seamless round-the-clock reliability with lagless Motionflow XR technology, while being packed with smart-apps to help streamline brochuring and ad-campaigns. Our Crystal LED video walls feature an energy-efficient fanless design that requires no costly air conditioning. The long-lasting laser light source of our projectors lets shoppers enjoy uncompromised high-brightness images for up to 20,000 hours without maintenance.
Explore retail display solutions for car showrooms
Sony offers a number of solutions to act as the ignition which will give your car showroom the boost it needs, ranging from BRAVIAs and Crystal LED walls to projectors and speakers.
Attracting customers
Our B and C Series Crystal LED walls offer the immersive visual experience that will drive customers to your car showroom. For less conventional spaces, VPL-GTZ380 can throw spectacular super-size images onto any shape or type of surface. Dazzle shoppers and attract them into your car dealership. Complementing this visual experience, the SLS-1A speaker enhances this immersion with powerful sound that surrounds your visitors.
Advertising
Our brightest premium displays, BRAVIA BZ40H series are ideal for presenting offers with rich vivid colours, in screen sizes up to 85”. Your advertisement will stand out with our biggest 100” BRAVIA BZ40J display. The SLS-1A Line Array speaker delivers clear and powerful promotional messages that can be heard in busy environments.
Managing operations
Ideal for managing the operations of your sales teams, BZ35J displays offer an extra wide viewing angle available in 43” and 50” screen sizes, to fit every meeting room.
