Fashion & apparel
Display solutions that enhance in-store experience and deepen customers’ connection with clothing brands
Fashion & apparel retailer trends
Intense competition
The rise of e-commerce and the decrease of store footfall are driving fashion retailers to create more personal, relatable in-store experiences that captivate and retain shoppers’ attention.
The end of brand loyalty
Fashion has never been faster, with retailers fighting for the attention of customers who are offered a non-stop turnover of new styles, trends, and brands in a saturated market.
Embracing digitalisation
Technology is offering retailers powerful new digital tools to streamline operations, reduce costs and create ‘phygital’ experiences to attract and satisfy shoppers.
Supporting sustainability
Shoppers favour fashion brands and retailers who can demonstrate ethical sourcing and sustainability in their products and operations.
Retail displays for fashion & apparel stores
Create unique shopping journeys and make every store visit more exciting with our display solutions
Attract shoppers and drive sales
Grab customers’ attention and generate excitement around new fashion products and promotions to stimulate sales.
Heighten brand awareness
Turn your apparel store into a fashion catwalk with colourful, larger than life displays that connect customers with clothing brands.
Optimise store performance
Maximise returns from every square metre of floor space with appealing, easy-to-use self-serve systems to help shoppers browse, buy and collect orders.
Immersive visual experiences that attract customers
Our BRAVIA 4K displays and Crystal LED video walls showcase the latest clothing products with impressive brightness, clarity and contrast, with an extra-wide viewing angle for sensational images that are always seen clearly by every shopper.
Impress shoppers on any scale
Slim, stylish BRAVIA 4K displays are available in a wide choice of panel sizes up to 100”, while reliable, easy-to-install laser projectors make any store visit an event for shoppers with colourful, super-sized visuals that can be projected onto walls, ceilings, floors or curved surfaces. Delivering breathtaking images with extraordinary colour and contrast, our Crystal LED video walls simplify the creation of unforgettable visuals of any size and scale to flatter the largest retail environments.
Create a ‘phygital’ shopping journey
Our versatile BRAVIA displays are ideal integration partners for third party touchscreen overlays and kiosk solutions, simplifying the creation of interactive systems for customers to browse, buy, collect or return orders. Turn our digital displays into virtual fitting rooms to impress and delight shoppers, while reclaiming store space and freeing your staff’s capacity for jobs that add value for your customers. Centralised display management streamlines quick, flexible set-up for every screen in the largest fashion store.
Cost efficient retail display solutions
You can’t afford downtime in a busy store. Our energy-efficient professional displays, projectors and LED video walls are designed for reliable round-the-clock operation in fashion & apparel stores, with low running costs and smart features for simpler screen management, such as programmable screen on/off times that cut energy consumption outside store hours.
Explore retail display solutions for fashion & apparel stores
From attracting and informing shoppers to guiding their journey, BRAVIA displays, Crystal LED video walls, laser projectors and line array speaker offer comprehensive audiovisual solutions for fashion & apparel stores.
Attracting shoppers
Capture customers’ attention as they navigate through your fashion retail store with bright colourful, images from our scalable Crystal LED video walls: choose high brightness B-series for brightly lit stores, or high-contrast C-series for uniquely rich, vibrant images with maximum wow effect. For less conventional spaces, extra bright VPL-GTZ380 and our compact VPL-FHZ85 projectors can throw super-sized images onto any shape or type of surface. Add an extra immersive dimension with the SLS-1A Line Array Speaker for powerful audio that surrounds visitors.
Advertising
Our brightest BRAVIA BZ40H display delivers compelling promotional messages to shoppers with rich vivid colours. Your ads stand out with our biggest 100” BRAVIA BZ40J display. Create super-sized visuals with unprecedented impact and realism with our Crystal LED B/C-series.
Placing orders
Available in a wide range of sizes, our BZ30J and BZ35J BRAVIA professional displays are ideal for integration with interactive kiosks and self-order systems. High screen brightness and rich, vibrant colours ensure that clothing products look their very best, while reliable operation ensures a smooth, satisfying ordering and collection experience for store visitors.
