Fashion & apparel

Display solutions that enhance in-store experience and deepen customers’ connection with clothing brands

Fashion & apparel retailer trends

Intense competition

The rise of e-commerce and the decrease of store footfall are driving fashion retailers to create more personal, relatable in-store experiences that captivate and retain shoppers’ attention.

The end of brand loyalty

Fashion has never been faster, with retailers fighting for the attention of customers who are offered a non-stop turnover of new styles, trends, and brands in a saturated market.

Embracing digitalisation

Technology is offering retailers powerful new digital tools to streamline operations, reduce costs and create ‘phygital’ experiences to attract and satisfy shoppers.

Supporting sustainability

Shoppers favour fashion brands and retailers who can demonstrate ethical sourcing and sustainability in their products and operations.

Retail displays for fashion & apparel stores

Create unique shopping journeys and make every store visit more exciting with our display solutions

LED walls in the entrance of store in a shopping centre with a captivating picture of a woman in an orange dress

Attract shoppers and drive sales

Grab customers’ attention and generate excitement around new fashion products and promotions to stimulate sales.

Display mounted on a wall with high contrast image of a woman in an orange dress with a pink background

Heighten brand awareness

Turn your apparel store into a fashion catwalk with colourful, larger than life displays that connect customers with clothing brands.

a woman touching a screen

Optimise store performance

Maximise returns from every square metre of floor space with appealing, easy-to-use self-serve systems to help shoppers browse, buy and collect orders.

Immersive visual experiences that attract customers

Our BRAVIA 4K displays and Crystal LED video walls showcase the latest clothing products with impressive brightness, clarity and contrast, with an extra-wide viewing angle for sensational images that are always seen clearly by every shopper.

LED wall showcases a high brightness image of a woman in a swimming pool with an orange bathing suit
LED wall in the entrance of a store with a picture of a bag

Impress shoppers on any scale

Slim, stylish BRAVIA 4K displays are available in a wide choice of panel sizes up to 100”, while reliable, easy-to-install laser projectors make any store visit an event for shoppers with colourful, super-sized visuals that can be projected onto walls, ceilings, floors or curved surfaces. Delivering breathtaking images with extraordinary colour and contrast, our Crystal LED video walls simplify the creation of unforgettable visuals of any size and scale to flatter the largest retail environments.

Create a ‘phygital’ shopping journey

Our versatile BRAVIA displays are ideal integration partners for third party touchscreen overlays and kiosk solutions, simplifying the creation of interactive systems for customers to browse, buy, collect or return orders. Turn our digital displays into virtual fitting rooms to impress and delight shoppers, while reclaiming store space and freeing your staff’s capacity for jobs that add value for your customers. Centralised display management streamlines quick, flexible set-up for every screen in the largest fashion store.

A woman points at a screen in a store with a selection of handbags to choose from
Woman touches screen in store

Cost efficient retail display solutions

You can’t afford downtime in a busy store. Our energy-efficient professional displays, projectors and LED video walls are designed for reliable round-the-clock operation in fashion & apparel stores, with low running costs and smart features for simpler screen management, such as programmable screen on/off times that cut energy consumption outside store hours.

Explore retail display solutions for fashion & apparel stores

From attracting and informing shoppers to guiding their journey, BRAVIA displays, Crystal LED video walls, laser projectors and line array speaker offer comprehensive audiovisual solutions for fashion & apparel stores.

Attracting shoppers

Capture customers’ attention as they navigate through your fashion retail store with bright colourful, images from our scalable Crystal LED video walls: choose high brightness B-series for brightly lit stores, or high-contrast C-series for uniquely rich, vibrant images with maximum wow effect. For less conventional spaces, extra bright VPL-GTZ380 and our compact VPL-FHZ85 projectors can throw super-sized images onto any shape or type of surface. Add an extra immersive dimension with the SLS-1A Line Array Speaker for powerful audio that surrounds visitors.

LED wall at the entrance of a store displays picture of a woman with pink coat on a blue background


Our brightest BRAVIA BZ40H display delivers compelling promotional messages to shoppers with rich vivid colours. Your ads stand out with our biggest 100” BRAVIA BZ40J display. Create super-sized visuals with unprecedented impact and realism with our Crystal LED B/C-series.

Display mounted on a wall in a fashion store with a picture of a woman with a grey cap

Placing orders

Available in a wide range of sizes, our BZ30J and BZ35J BRAVIA professional displays are ideal for integration with interactive kiosks and self-order systems. High screen brightness and rich, vibrant colours ensure that clothing products look their very best, while reliable operation ensures a smooth, satisfying ordering and collection experience for store visitors.

A woman points at a screen in a store with a selection of handbags to choose from

Want to know how our display solutions enhance in-store experience? Speak to our team today

Explore our display and digital signage solutions